(BPT) - How much data do you really need on your monthly cellular plan? Buy too much and you’re simply wasting money. Buy too little and you could end up socked with overage fees, or find your data speeds slowed significantly.
The average U.S. wireless customer consumes about 1.8 gigabytes (GB) of data each month, far below what’s included in many standard wireless plans. As a result, many carriers are beginning to shift away from rigidly structured monthly data allowances. Consumer Cellular, for instance, offers no-contract plans tailored to the 50-plus crowd that allow you to change your data plan whenever you need, without paying any additional fees.
Whether you’re a heavy or a light user, the data plan you choose represents a significant part of your investment in wireless service. By understanding some of the basics, as well as the potential pitfalls involved, you’re sure to find the plan that’s right for you.
How it's measured
Anytime you send email, download a photo, stream video, view a web page, or post on social media, your phone is sending or receiving data. A megabyte (MB) and the larger gigabyte (GB) are the units used for measuring data.
It’s hard to determine exactly how much data an activity consumes, since file sizes and download times can vary significantly. As a general rule, for most cellphones, one megabyte of data is typically required to perform each of these tasks:
* Sending or receiving 50 emails, without attachments;
* Streaming 2 minutes of music;
* Viewing one web page;
* Posting three photos to your Facebook page;
* Watching 30 seconds of video on YouTube.
One gigabyte, equal to 1,000 megabytes, is consumed by:
* Sending or receiving 50,000 emails (without attachments);
* Streaming 33 hours of music;
* Viewing 1,000 web pages;
* Posting 2,800 photos to your Facebook page;
* Watching more than 8 hours of video on YouTube.
Tracking your usage
The best way to accurately assess your cellular data use is to review your monthly bill, which provides precise details about your utilization. Most carriers now even offer mobile account management apps so you can keep tabs right from your phone. This will give you a feel for how much you’re actually consuming, and let you develop an accurate forecast for the future.
In addition, both smartphone and iPhone models give you the ability to track overall usage, as well as the individual usage of specific apps, right from the Settings menu on your phone. You can choose to receive usage alert notifications from your carrier, either by text or email. These are helpful reminders that are triggered when you’ve used certain percentages of your monthly allotment of data. It helps to eliminate surprises and avoid running over your plan.
Unlimited has its limits
Regardless of how closely you track it, your data needs can fluctuate wildly from month to month. This is often due more to life events than technology; you might be in more places with Wi-Fi access one month versus the next. As a result, some cellular companies will push you to sign up for plans with a higher data cap, including expensive “unlimited” plans.
Like an all-you-can-eat buffet, most “unlimited” plans are more enticing than practical. In fact, some carriers promising “unlimited data” will actually limit your high-speed data to just a couple of gigabytes per month. Once you use up that allotment, you’ll have unlimited access, but it’s at much slower speeds. This makes it more difficult to load pages quickly, or to stream video, even though you’re paying a premium for “unlimited” access.
The choice is always yours
Cellular competition is fierce, so make sure you get what you pay for. Before you buy an unlimited plan, shop around. You may very well find a less costly plan that offers far more data than you’re likely to use.
Ultimately, your choice will be driven by the type of data user you are, or at least the one you plan to be. Invest time in a little analysis of your current habits. You’ll come away with the information you need to find the plan that fits both your needs and your budget.