MINNEAPOLIS, MN / ACCESSWIRE /November 19, 2019 / Insignia Systems, Inc. (NASDAQ:ISIG) ("Insignia")today reported the introduction of a new offering, attribute targeting,within their digital platform.
Insignia's President and CEO Kristine Glancy commented, "We are excited to announce our formal entrance into digital marketing. While there are numerous digital providers in our industry, we are positioned to leverage our in-store expertise, industry research and a relationship with IRI to create a new and differentiated targeting approach. Through our relationship, we created a proprietary, data-informed attribute targeting methodology, which leverages information about specific product and store attributes to analyze why shoppers convert at shelf. This enables us to identify shoppers with the highest propensity to purchase and is designed to help brands cultivate a unique target audience to deliver highly relevant mobile messaging and, ultimately, to increase sales and drive foot traffic."
"Insignia has a strong track record of driving improved in-store experiences that increase conversions, and we are excited to help power their newest offering, attribute targeting,within their digital platform with the IRI ShopperSights™ activation planning solution," said Jeanne Livelsberger, Executive of Market and Shopper Intelligence for IRI. "Brands can now better understand their consumers and shoppers, identify the most valuable stores with ease and create a better shopping experience."
Recently a national men's personal care brand was looking to increase in-store sales and store traffic by increasing basket size and extending reach across secondary categories. To address the brand's objectives, Insignia combined its understanding of at-shelf conversion with insights about the client's core audience. Next, through its relationship with IRI, Insignia identified the households with the highest propensities to purchase, along with the stores that have the highest engagement with those households. Insignia further refined the targeted households through a proprietary process focused on media efficiency. The campaign was a solid success, delivering an increase in foot traffic of 3.77% and an overall sales lift of 3.71%.
"We're extremely proud of the results our attribute targeting approach delivered with this campaign," said Kristine Glancy, CEO of Insignia Systems. "Our relationship with IRI is a win for the industry, delivering more effective and transparent campaigns for the brands and more relevant messages to the shopper that fully connects to their in-store shopping experience."
To learn more about the successful personal care brand campaign, download the case study.
About Insignia Systems
Insignia Systems, Inc. sells product solutions ranging from in-store to digital advertising. Consumer-packaged goods (CPG) manufacturers and retailers across the country rely on our deep expertise in the dynamic retail environment to provide a full suite of shopper engagement solutions. For additional information, visit www.insigniasystems.com.
Cautionary Statement Regarding Forward-Looking Statements
Statements in this press release that are not statements of historical or current facts are considered forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Readers are cautioned not to place undue reliance on these or any forward-looking statements, which speak only as of the date of this press release. Statements made in this press release regarding, for instance, the timing and scope of new services and products and the potential results of the company's relationship with the new vendor are forward-looking statements. These forward-looking statements are based on current information, which we have assessed and which by its nature is dynamic and subject to rapid and even abrupt changes. As such, actual results may differ materially from the results or performance expressed or implied by such forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors, including those set forth in our Annual Report on Form 10-K for the year ended December 31, 2018 and additional risks, if any, identified in our Quarterly Reports on Form 10-Q and our Current Reports on Forms 8-K filed with the SEC. Such forward-looking statements should be read in conjunction with the Company's filings with the SEC. Insignia assumes no responsibility to update the forward-looking statements contained in this press release or the reasons why actual results would differ from those anticipated in any such forward-looking statement, other than as required by law.
Vice President - Digital
Insignia Systems, Inc.
SOURCE: Insignia Systems, Inc.
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