ATLANTA, GA / ACCESSWIRE / March 8, 2021 / Companies and organizations looking to make a meaningful connection with Black consumers can finally work with an effective team that guarantees a vast reach to a diverse audience from different generations and backgrounds. With over 20 years of marketing experience, the iConnect Agency uses influencer marketing to solely engage Black consumers. Whether it is a necessary push for awareness, advocacy, or product, iConnect Agency excels in reaching the target market.
The company has worked with multiple brands that specifically target Black consumers, from hair care products to travel and healthcare. It has successfully built an impressive database of influencers that is in a constant state of growth. Through a rigorous selection process, these influencers were carefully selected following in-depth research on their background, reach, and ability to influence. In addition, iConnect HBCU connects companies to brand ambassadors, content creators, and social influencers from Historically Black Colleges and Universities (HBCUs). The company also offers an eight-week program, iConnect HBCU University, designed to empower HBCU students to become confident and marketable content creators to work with brands.
iConnect Agency's effectiveness to stay true to its promise has significantly impacted its clients, from sales increase to brand awareness, an expanded customer base, education, and making them stand out in a saturated market. Clients can choose from a variety of services, including influencer brand matching, influencer content strategies, influencer business management, influencer marketing strategy, campaign development, and influencer monitoring and evaluation. Ultimately, the end goal is to help companies drive consumers through the sales funnel through influencer marketing.
The iConnect Agency was founded by award-winning multicultural marketer Isadora Lanier. The thriving CEO has more than 15 years of experience handling strategic development and execution of business-to-business and consumer marketing initiatives. Prior to developing her company, she excelled in various industries, including travel and tourism, healthcare, e-commerce products, beauty, and government, to mention a few. Lanier was also able to work with well-known companies and organizations such as Visit Orlando, Georgia Power, Humana, African Pride, and the Georgia Division of Family and Children Services.
Lanier is a solution-driven kind of marketer who is also best known as forward-thinking when it comes to brand strategizing. She is well-rounded and trained in research and data analytics, making her highly mindful of KPIs, ROIs, and demonstrating value. She recently conducted two webinars that her viewers benefitted from greatly. She aptly titled them "Considering Marketing Influencing: Eight Steps to an Influencer Marketing Program that Gets Results'' and "Sleigh this Holiday Season with Influencer Marketing: 5 Predictions and How to Jump in Now!"
In the next five years, Lanier sees iConnect Agency as the go-to agency for companies who wish to build relationships with Black consumers through influencer marketing. As a Spelman College alumnae, she hopes to inspire students from HBCUs to realize their potential in business to do great things for themselves and their respective communities. Visit the iConnect Agency website to learn more about its services.
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