- Russia now a strategically important market for global retailers
- Elevated support for ISC-CX clients based in Russia
MUNICH, GERMANY / ACCESSWIRE / October 5, 2021 /ISC-CX, the leading provider of customer experience programs worldwide for over 20 years, is opening a full-service office in Russia for strategic reasons.
ISC-CX has been active in the Russian market for several years and has seen increasing demand for customer experience programs. For example, the demand for Voice of Customer programs there has grown by an average of 15 percent per year in recent years ranking Russia as the world's largest market for this type of research. The opening of an ISC-CX office will not only provide a higher level of support for existing Russian clients, but also underlines the strategic direction of ISC-CX: to maintain itself as a global service provider with "glocal" staff and expertise. Global capabilities are supplemented by country-specific knowledge in retailers' target markets to the benefit of ISC-CX's clients.
"In the past few years we have identified Russia as an exciting market with further great growth potential," explains Reinhold Auer, Managing Director at ISC-CX. "In such a strategic market, it makes perfect sense to have a permanent team there with deep knowledge of the Russian business environment. Accordingly, we can continue to design and execute the best CX programs for global and national clients."
About ISC-CX: ISC-CX is a leading provider of in-store and omni-channel customer experience analysis programs for global retailers based around the world. The multilingual, local teams on the ground in over 120 countries collect and analyze many millions of data sets per year. You can find client references and CX solutions at ISC-CX.com.
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