JERSEY CITY, NJ / ACCESSWIRE / November 19, 2021 / "Believe in yourself, believe in each other and keep making moves." That's the message from the founders of the world's best house slipper, Muvez, in their first brand story video.
Muvez is an innovative slipper brand dedicated to re-imagining the future of indoor slippers. The part slipper/part sneaker brand was founded by two brothers, Eric and Ryan Cruz, who were motivated by their desire to bring an innovative product to the market, despite the odds.
The six-minute long brand story captures an engaging and inspiring story about the founders' background and development of Muvez footwear from its inception to the popular indoor slipper brand it is today. The video opens with clip back in 2012 of Co-founder, Ryan, sharing with his followers about the special project he was working on that would shock the world. The brothers also share a bit about their background and the incredible journey of reinventing a consumer product into a feasible marketable merchandise.
Despite being told that there was no market for the product, the brothers persevered, driven by confidence in their product and mission. Consequently, they set up pop-up shops, partnered with influencers and subleased space at local shoes stores in an effort to gain traction and improve brand visibility.
All their hard work would soon pay off. Muvez footwear would garner national attention when the brothers appeared on an episode of ABC's Shark Tank. The Sharks were impressed with the idea and versatility of their footwear which is part slipper/part sneaker. Investor, Daymond John, snapped up the opportunity to partner with the brothers at a $1M company evaluation. Fast forward a year later, Eric and Ryan are making even greater moves to advance the brand. They are currently exploring new outsoles, and upper designs to add to the diversity and quality of Muvez footwear.
Eric Cruz said: "We hope our journey inspires those to pursue their passion no matter the obstacle or opposition. Our story is a testament that it pays to persevere and pursue your dreams no matter what."
This inspiring brand video story is available for viewing on the company's website and YouTube channel. For further information or to browse the catalogue of Muvez footwear, visit: https://www.muvez.com.
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