NEW YORK, NY / ACCESSWIRE / August 9, 2022 / Manhattan fashion brand Maui X Lolita (MXL) has announced that it will be premiering its new collection at New York Fashion Week, Paris Fashion Week, and Harlem Fashion Week in the fall of 2022.
The company started in 2020 and utilizes the two decades' of experience attained by the company's founder, Lolita Malone. Since teaming up with her daughter Maui to launch their business, Lolita has expanded MXL into an acclaimed fashion brand offering a range of products created in small batches. Each item is produced in limited runs of twenty pieces or fewer per style, and the product line includes swimwear, casual wear, dresses, and tracksuits.
"At Maui X Lolita we are committed to creating bold fashion that is also built to last," says a spokesperson for the company. "We are socially and globally conscious; we source our fabrics responsibly and aim for sustainability and a low carbon footprint for our company." The company is dedicated to fusing high fashion with efficient and comfortable designs and has earned itself a loyal client base.
Being featured at the upcoming fashion weeks is a huge step for the company. The opportunity for fashion houses to showcase their collections for the world to see does not come easily, and the team at Maui X Lolita is pleased to release their fall collection at these events.
Runway 7 Fashion is the premier New York City Fashion Week event, during which Sony Hall in Manhattan's Theater District is transformed into a unique vertical platform. This is where Maui x Lolita will drop its fall collection. The company is pleased with the recognition it has received that has led up to being included in New York Fashion Week, one of the four most important fashion weeks in the world.
Since its creation in 1943, New York Fashion Week has led the world in the latest fashions and trends. It is known as one of the "Big 4" fashion weeks in the world; the others are located in Paris, London, and Milan. These major fashion shows set the scene for fashion all across the world. Looks showcased at these high-profile catwalks influence designers globally, not just for haute couture, but for everyday fashion as well.
MXL will also be featured at the Paris Fashion Week (Semaine de la mode de Paris in French). 800 professional buyers, 2000 journalists, and 400 photographers flock to France for the events surrounding Paris Fashion Week, and it is here that key trends are revealed that will shape clothing choices for thousands of other designers. Maui X Lolita will be dropping the continuation of their fall collection both in Paris and in Harlem.
Harlem Fashion Week is the third of three fashion weeks in which MXL is participating. It garners as much attention as bigger fashion weeks but is a more exclusive event, and its 2022 theme of "Capturing the Black Experience in Fashion" promotes a theme of inclusion being seen more and more in the fashion world.
The team at Maui X Lolita is excited about being featured at these three fashion weeks. For all designers, showing their designs at major fashion weeks results in the public being made aware of their brand. MXL has spent the last several months preparing the fashions that it will be presenting for the three fashion weeks and is confident that the greater public will be as receptive to this growing brand as its current clients have been.
With their first fashion week showing less than a month away, the team is working overtime to ensure that the experience is memorable and all three shows are executed flawlessly. From selecting the music and creating the videos to casting the models, this small team has been working through nights and weekends to make their debut memorable.
Maui X Lolita is a fashion brand based in Manhattan, NYC. The company offers a variety of products created in small batches and includes swimwear, casualwear, and other ready to wear items.
SOURCE:Maui X Lolita
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