BURLINGTON, Mass., Aug. 23, 2017 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation solutions, announced today that it has been selected as a representative vendor in Gartner’s July 2017 “The Gartner Digital Commerce Vendor Guide, 2017”. Bridgeline is listed in the Multitenant SaaS Applications and On-Premises Hosted Applications categories.
IT application leaders worldwide utilize these widely-read Vendor Guides to research, develop and evolve their organization's digital platforms and customer experiences. The highly-contested e-Commerce & CRM markets are poised for high growth – fueled by continued innovation and ongoing digital transformation of organizations. Bridgeline’s platform is unique in that it is a unified and cohesive product suite that enables marketers to attract, engage, nurture and convert prospects into customers.
Bridgeline’s e-commerce, web content management and marketing automation solutions enable companies to focus on bringing new innovations to life by leveraging the experience-driven product suite. The platform manages all aspects of the process, including a cloud-based, multi-tenant environment that is PCI Level 1 certified. Bridgeline provides for a full e-commerce experience with product catalog management, enterprise faceted search, shopping cart, checkout process, account management, promotions management - along with strategic integrations to multiple payment and shipping providers. In addition, the platform provides for personalized content management, marketing automation, insightful analytics and social media management. Bridgeline’s e-commerce platform is fully integrated with its end-to-end supply chain capabilities - enabling companies to quickly and easily expand into new countries or regions. The Bridgeline solution is unique in that it provides a flexible hosting model.
“Bridgeline is excited to be included in Gartner’s Digital Commerce Vendor Guide,” said Ari Kahn, CEO of Bridgeline. “The success of an e-commerce initiative relies on an integrated solution that addresses each part of the e-commerce value chain – attracting the customer and engaging them with personalized content, then nurturing the relationship to ultimately drive them to convert. We believe being named by Gartner in this year’s Digital Commerce Vendor Guide reinforces the value of Bridgeline’s solution to our customers.”
Gartner Inc. notes, “There is a trend among leading retailers and innovators to look beyond the monolithic commerce platform to build a digital experience platform (DXP), enabling fine control over the customer experience and embedding commerce functions within it.”
Ari Kahn adds, “The challenge remains to convert web traffic into actual sales - and the key to doing so is having a holistic approach. Our platform helps customers enhance demand conversion by going beyond the typical Commerce Platform and integrating it with content management, marketing automation, social and insights to provide for a comprehensive customer experience.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to ensure marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
CONTACT: Alex Kombos Bridgeline Digital, Inc SVP Marketing & Growth firstname.lastname@example.org
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