First 15-Label Series Released This Month; Contest Launched for Next Set of User-Generated Videos
SEATTLE, July 21, 2021 (GLOBE NEWSWIRE) -- Jones Soda Co. (OTCQB: JSDA) (“Jones Soda” or the “Company”), the original craft soda known for its unconventional flavors and user-designed label artwork, is bringing its labels to life with a series of augmented reality (“AR”) labels showcasing 15 extreme athletes and edgy artists in action – literally. The AR labels, which span five top-selling soda flavors, are activated with a new Jones Soda app and will appear on 1.5 million bottles hitting store shelves in the U.S. and Canada this month. The Company is also holding a contest to select videos for a planned 2022 series.
Building on Jones Soda’s long-time association with action sports and creators of all kinds, the initial AR labels spotlight influencers ranging from a gravity-defying professional scooter rider with 150,000 Instagram followers to a tattoo artist, jewelry designer and street muralist. The list also includes a BMX rider, beach volleyball player, breakdancer, roller skater, skateboarder, surfer, and a circus performer who says she lives for the adrenaline rush of fire spinning.
Shoppers simply download the Jones Soda app and use their phone camera to scan the image on any bottle carrying a “Reel Label” icon. The scan will trigger a short video bringing the viewer inside the unique world of its creator, whether he or she is painting a mural in time-lapse, dropping into a scooter bowl, or doing a hardflip at the skatepark.
The new AR labels appear on Jones Soda’s Orange and Cream, Cream Soda, Berry Lemonade, Root Beer and Green Apple flavors. Each influencer is featured on 100,000 bottles.
Video submissions for the next AR label cycle, scheduled for March 2022 release, are being accepted now. Contest rules and prizes are posted at https://www.jonessoda.com/reel-labels. Submissions must be posted to the Jones Photo Galleryby September 30, 2021.
“Our labels have been our calling card for over two decades, establishing and reinforcing our brand personality with constantly changing photographs submitted by Jones fans,” said Mark Murray, president and CEO of Jones Soda. “Our new AR labels retain that authenticity and focus on consumer stories while also moving from still images to video to take advantage of newer technology. It’s a way of expanding our fan base and shelf appeal, particularly for ‘Gen Z-ers’ who are avid content creators themselves, while remaining true to our roots as the people’s craft soda.”
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones® Soda and Lemoncocco® brands. A leader in the premium soda category, Jones Soda is made with pure cane sugar and other high-quality ingredients, and is known for packaging that incorporates ever-changing photos sent in from its consumers. Jones’ diverse product line offers something for everyone – pure cane sugar soda, zero-calorie soda and Lemoncocco non-carbonated premium refreshment. Jones is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit www.jonessoda.com or www.myjones.com or www.drinklemoncocco.com.
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Cody Slach and Cody Cree
Gateway Investor Relations
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