D'Alleva brings vast toy and infant product experience to new role designed to fuel brand expansion for global leader TOMY
OAK BROOK, Ill., Aug. 15, 2017 /PRNewswire/ -- TOMY International, Inc., the subsidiary of TOMY Company, Ltd. responsible for North America and South America, announces the appointment of Vincent D'Alleva as Chief Brand Officer. D'Alleva, a veteran brand and marketing executive in the toy and infant product categories, brings vast experience to his new role, where he will guide the brand, product and Consumer Marketing strategy for TOMY's Infant, Toddler and Preschool businesses. The appointment is effective immediately.
D'Alleva most recently served as Senior Vice President Global Brands/General Manager of MATTEL/Fisher-Price, leading worldwide strategy for the company's largest preschool entertainment brands. Prior to that, D'Alleva honed his infant product experience as General Manager at global feeding company Mayborn Group, after having served as Executive Vice President Marketing and Product Development/General Manager of Dorel Juvenile Group for seven years.
"We are thrilled to welcome Vinnie to our senior leadership team," said Peter Henseler, President of TOMY International. "He brings deep and relevant category, product, brand and consumer experience to our organization. We have great respect for his proven ability to build and sustain innovative brands and are confident he will be a driver in achieving our growth goals."
About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Sonic the Hedgehog, Lamaze, Lightseekers, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies and Toy Story, and other well-known licenses. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.
SOURCE TOMY International, Inc.
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