SunTrust Deals gives card users additional ways to earn cash back
ATLANTA, Aug. 16, 2017 /PRNewswire/ -- SunTrust Banks, Inc. (NYSE: STI) credit and debit card clients now have more ways to earn cash back on their purchases through SunTrust Deals. SunTrust Deals is a personalized program that offers cash back on transactions that are made using a SunTrust debit or credit card with selected merchants. SunTrust Deals cash back is in addition to other rewards clients already earn with SunTrust credit or debit cards.
"SunTrust Deals is another way we can help our clients build financial confidence by offering cash back on purchases they might already be contemplating," said Ellen Koebler, head of Consumer Solutions for SunTrust Bank. "The program is already resonating with clients; on average, nearly 80 percent of those who visit SunTrust Deals activate a deal."
SunTrust partnered with Cardlytics to develop SunTrust Deals, which uses a client's purchase history to suggest cash back deals from merchants they shop with frequently – from retailers to restaurants and more. When clients go to online banking or the SunTrust mobile app, they simply activate the deals they want by choosing from the various offers available. Once they complete a transaction with the merchant using their SunTrust credit or debit card, the cash back reward will be automatically credited to the client's account.
About SunTrust Banks, Inc.
SunTrust Banks, Inc. is a purpose-driven company dedicated to Lighting the Way to Financial Well-Being for the people, businesses, and communities it serves. Headquartered in Atlanta, the Company has two business segments: Consumer and Wholesale. Its flagship subsidiary, SunTrust Bank, operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states, along with 24-hour digital access. Certain business lines serve consumer, commercial, corporate, and institutional clients nationally. As of June 30, 2017, SunTrust had total assets of $207 billion and total deposits of $160 billion. The Company provides deposit, credit, trust, investment, mortgage, asset management, securities brokerage, and capital market services. SunTrust leads onUp, a national movement inspiring Americans to build financial confidence. Join the movement at onUp.com. SunTrust Bank, Member FDIC.
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. Cardlytics partners with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, Cardlytics has a secure view into where and when consumers are spending their money. These insights are used to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.
SOURCE SunTrust Banks, Inc.
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