CytoSport is a leading sports nutrition company and maker of MUSCLE MILK® premium protein products
AUSTIN, Minn., and WALNUT CREEK, Calif., Aug. 18, 2017 /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a global branded food company, today announced that Lisa Selk has been named chief executive officer of CytoSport, Inc. CytoSport is a leading sports nutrition company and maker of MUSCLE MILK® premium protein products.
Selk will steer the CytoSport enterprise as it continues to focus on new product innovation and expanded distribution of its iconic sports nutrition products. Selk brings more than 20 years of experience building consumer packaged food brands including SKIPPY® peanut butter, among others.
"Lisa is a true CPG branding and marketing expert," said Don Kremin, Hormel Foods group vice president, Specialty Foods. "Lisa has successfully led innovation and brand growth, and is passionate about delivering exceptional products to the marketplace. I am confident that she will bring a consumer-centric focus to the CytoSport line of products and will continue to lead the outstanding innovation that has become a hallmark of the company over the last several years. We couldn't be more excited about the future for CytoSport and the Muscle Milk® brand under her leadership."
About Lisa Selk
Selk assumes the leadership post of CytoSport after serving as marketing director for a portfolio of brands at Hormel Foods including SKIPPY® peanut butter, HERB-OX® bouillon, HOUSE OF TSANG® Asian foods and divisional innovation. She also sits on the Justin's board of managers.
Selk joined Hormel Foods in 1998 as food scientist in the research and development department. She held management and leadership roles in the specialty products division and the meat products division, serving as both the divisional innovation manager as well as manager for the HORMEL® refrigerated entrées and HORMEL® ALWAYS TENDER® businesses. Selk went on to be a key leader in corporate innovation where she led numerous companywide innovation projects, including new product launches.
Selk is a graduate of North Dakota State University where she received a bachelor's degree in food science and a master's degree in cereal science. Selk also graduated from the University of St. Thomas where she secured her master's in business administration, and most recently attended the Kellogg School of Management's Executive Development Program.
About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, Wholly Guacamole®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of "The 100 Best Corporate Citizens" by Corporate Responsibility Magazine for the ninth year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future - Inspired People. Inspired Food.™ - focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.
ABOUT CYTOSPORT, INC.
CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker of MUSCLE MILK®, EVOLVE® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for everybody. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In 2014, Fast Company listed us as one of the world's top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25's 2013 most innovative companies for consumer brands (specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014, and is headquartered in Walnut Creek, Calif.
Hormel Foods Media
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SOURCE Hormel Foods Corporation
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