Former Senior Vice President of Agency Sales at Fusion Media Group to Accelerate Ad Revenue; Rapidly Expand The Daily Beast's National Sales Footprint
NEW YORK, Aug. 23, 2017 /PRNewswire/ -- The Daily Beast today announced the appointment of Mia Libby as Chief Revenue Officer, where she will drive the premium news site's national sales strategy and team, as well grow its award-winning branded content studio. Previously, Ms. Libby led sales at Fusion Media Group (FMG), where she drove 22 percent revenue growth in 2017 while overseeing its transition from four distinct properties – Gizmodo Media Group (GMG), the Onion, The Root and Fusion – into a single portfolio. Ms. Libby starts early October and will report to The Daily Beast's President and Publisher Heather Dietrick, with whom she previously worked at both GMG and, prior to that, Gawker Media.
"Mia is a bonafide expert when it comes to harnessing an audience's passion and deep engagement and translating that into real advertiser value," said Heather Dietrick, President and Publisher of The Daily Beast. "As we look to grow and diversify revenue, Mia's knack for helping brands tell their stories and connecting them to influential audiences in unique ways will remain a core driver of our business. Her track record of developing best-in-class content studios at both Gawker and the Onion will propel the award-winning work we're already doing at The Beast. I'm thrilled to be working with her again."
As Chief Revenue Officer, Ms. Libby will oversee the entire revenue function, with an emphasis on growth and expanding The Daily Beast's national footprint to key markets between the coasts. Her focus will also be on growing The Daily Beast's branded content studio, BrandBeast, and expert contributor network. Ms. Libby comes to The Beast from Fusion Media Group, a division of Univision Communications Inc (UCI), where she served as Senior Vice President, Advertising Sales and oversaw FMG's national digital ad sales team. Previously she was Senior Vice President, Global Sales and Partnerships at Gawker Media when it was acquired by Univision. She was instrumental in the integration of the GMG brands into FMG, helping to create one of the largest and most beloved digital media groups on the web.
"The Daily Beast is doing extraordinary work at an extraordinary time in our country's history, and audiences have never been more hungry for its unique brand of quality journalism," said Mia Libby, Chief Revenue Officer at The Daily Beast. "Today's brands have an unprecedented opportunity to intimately connect with young, affluent and influential consumers who care deeply about what's happening in the world around them. There is simply no better place to do this than The Daily Beast, and I can't wait to get started."
As one of the web's first digitally-native news publishers, The Daily Beast has grown more than 10 percent every year since its inception in 2008 and more than doubled its readership since the 2012 Presidential campaign. Today's news follows the appointment of Heather Dietrick as President and Publisher, who joined in May of 2017 to oversee company operations, grow The Beast's journalistic influence, and build out new revenue streams.
About The Daily Beast
Reaching more than one million readers a day, The Daily Beast is one of the web's fastest growing publishers dedicated to building a strong and sustainable model for high quality journalism in the digital era. The Daily Beast is an operating business of IAC (NASDAQ: IAC) and part of IAC Publishing, IAC's premium collection of digital publishing brands. Visit www.thedailybeast.com for more information.
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SOURCE The Daily Beast
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