L'Oréal USA Committed to Supporting Stylists and Salon Partners During COVID-19 Crisis
L'Oréal USA Committed to Supporting Stylists and Salon Partners During COVID-19 Crisis Beauty leader expands its community relief and recovery initiative with $200,000 donation to the Professional Beauty Association's COVID-19 Relief Fund and a multi-tiered support plan for the industry's small business owners |
[07-April-2020] |
NEW YORK, April 7, 2020 /PRNewswire/ -- L'Oréal USA today deepened its response to the COVID-19 crisis, launching new community commitments, in partnership with the Professional Beauty Association (PBA), that provide support to the entrepreneurs and small businesses at the heart of the professional beauty industry. With more than 110 years of professional beauty heritage, L'Oréal is committed to serving as a partner and advocate for the industry. According to March 2020 research conducted by Kline & Company, the COVID-19 crisis stands to affect the professional beauty business similarly to the hospitality industry. Kline notes the potential for a substantial reduction in salon numbers, with businesses most likely reopening in Q3, but showing a potential unemployment range of 5-15%. Beginning immediately, L'Oréal USA is implementing a multi-tiered support strategy for its stylist and salon partners. This commitment is an extension of the L'Oréal USA Gives Back commitment, announced in March 2020 and made in addition to L'Oréal's Europe-wide Coronavirus Solidarity Program, which includes a one-million euro donation to non-profit organizations across Europe. This initiative includes the following measures to protect its salon partners:
Additionally, L'Oréal USA has partnered with the PBA to offer stylist support through the following initiatives:
"Since the beginning of this unprecedented moment, the safety and well-being of our employees, customers, and partners have been our top priorities. This is a challenging and uncertain time for the professional beauty industry, and we are committed, now more than ever, to our role as its partner and advocate. We will continue to work tirelessly to lessen the impact of this crisis and to aid in our industry's recovery from it," said David Greenberg, Group President of L'Oréal USA's Professional Products Division. "The PBA COVID-19 Relief Fund supports licensed beauty professionals who are experiencing financial hardships during this crisis. L'Oréal USA's support means there are more meals on the table, more bills paid, and more supplies purchased," said Steve Sleeper, PBA's executive director. "This fund signifies that the beauty industry is rallying, uniting and doing whatever it can to support our own."  For more information about SalonCentric: For questions about LEVEL loyalty rewards: To learn more about the PBA COVID-19 Relief Fund: To read about "L'Oréal USA Gives Back" COVID-19 response: https://www.lorealusa.com/media/press-releases/2020/march/lusagivesback ABOUT L'ORÉAL USA ABOUT L'ORÉAL PROFESSIONAL PRODUCTS DIVISION ABOUT SALONCENTRIC View original content to download multimedia:http://www.prnewswire.com/news-releases/loreal-usa-committed-to-supporting-stylists-and-salon-partners-during-covid-19-crisis-301036949.html SOURCE L'Oreal USA |
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