Restaurant Survey: Consumers Eager to Dine-Out and are Supporting Local
Restaurant Survey: Consumers Eager to Dine-Out and are Supporting Local Oracle study highlights consumer views on restaurants during COVID-19 and what brands should expect in terms of take-out and dine-in experiences |
[12-August-2020] |
REDWOOD SHORES, Calif., Aug. 12, 2020 /PRNewswire/ -- Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. The survey found that 59% of US and 47% of UK consumers plan to dine-out as soon as they are able. In fact, as soon as it's deemed safe to reopen, 26% of US respondents and 14% of the UK said they plan to return in the first week. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Forty percent of those surveyed in the US and 39% in the UK said they would feel safer if they could view the menu from their mobile device, while 35% in the US versus 31% in the UK would like to be able to pay in the same manner. But while limited dining options are available, people have shown an increased desire to help out independent restaurants. Thirty-nine percent of those in the US and 36% in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout the globe, we have seen communities rallying around local independents to ensure they make it through to the other side of this crisis," said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. "But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety. Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." The study, commissioned by Oracle and fielded by Untold Insights, examines the dining preferences and behaviors of 2,000 consumers in the US and UK prior to and during stay-at-home-orders. To download the fact sheet visit here. Mixed take-out bag The US and UK also varied on how they wanted to retrieve take-out orders. Americans preferred to pick-up their food (38% US vs. 22% UK), while the UK preferred home-delivery (57% UK vs. 33% US). Both sides agreed that a negative take-out experience – ranging from a reduced menu to poor service – was a deal-breaker. Twenty-three percent of people in the US stopped ordering from an establishment due to a bad experience during stay-at-home-orders, compared to 30% in the UK. Can't touch this Restaurants vs. delivery services Generational divides Supporting local A consumer's brand loyalty was also impacted during recent events, with 33% of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43% reporting an increase in loyalty. About Oracle Food and Beverage About Oracle Trademarks View original content to download multimedia:http://www.prnewswire.com/news-releases/restaurant-survey-consumers-eager-to-dine-out-and-are-supporting-local-301110458.html SOURCE Oracle | ||
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