Chipotle Launches Real Foodprint, Introduces Sustainability Impact Trackers For Digital Orders
Chipotle Launches Real Foodprint, Introduces Sustainability Impact Trackers For Digital Orders The new feature on the Chipotle app and Chipotle.com gives guests a first-of-its-kind look into the brand's sourcing efforts and allows them to track how they can help Chipotle make an impact on the planet |
[26-October-2020] |
NEWPORT BEACH, Calif., Oct. 26, 2020 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced the debut of Real Foodprint, a sustainability impact tracker that compares average values for each of Chipotle's 53 real ingredients to their conventional counterparts against five (5) key metrics:
Chipotle is the first brand to provide detailed impact data about its ingredients for guests, holding the brand accountable for cultivating a better world. With Real Foodprint, Chipotle is the first brand to provide detailed impact data about its ingredients for guests For more information on Real Foodprint, fans can visit: www.chipotle.com/realfoodprint. HowGood Partnership Real Foodprint Guest Experience "Beyond asking people to make the right choice for the climate based on a carbon label, we are demonstrating the impact of our sourcing practices through data computed based on the ingredients in our guests' orders," said Caitlin Leibert, Head of Sustainability, Chipotle. "While our guests can make good choices for the planet by simply eating at Chipotle, the radical transparency provided by Real Foodprint also holds us accountable to improve our practices and source more sustainably over time. It is the combination of transparency for our guests and Chipotle's commitment to higher standards that make Real Foodprint so impactful." Bill Nye the Real Foodprint Guy Determining Chipotle's Impact HowGood also aggregated data on the percentage of each ingredient used in each Chipotle menu item, to help tailor each guest's Real Foodprint tracker. HowGood's thorough assessment of Chipotle's ingredients ensures the brand can adjust its supply chain over time and continue to minimize the impact of each ingredient. "Having worked with top global brands across the industry, we are particularly excited about Chipotle's approach to providing a truly comprehensive view of ingredient impact," said Alexander Gillett, Chief Executive Officer of HowGood. "We're optimistic that their trailblazing could set a new tone for radical transparency, and excited to have partnered with them to provide the level of granular, exhaustive data they are committed to using." Defining Conventional Sourcing "For more than 25 years, Chipotle has been dedicated to responsibly sourcing every single one of our ingredients and creating industry leading practices around animal welfare and sustainability," said Chris Brandt, Chief Marketing Officer. "Now, with Real Foodprint, our guests can see how this commitment is better for the planet in each individual order." ABOUT CHIPOTLE
View original content to download multimedia:http://www.prnewswire.com/news-releases/chipotle-launches-real-foodprint-introduces-sustainability-impact-trackers-for-digital-orders-301159499.html SOURCE Chipotle Mexican Grill, Inc. | ||
Company Codes: NYSE:CMG |
© 2020 PR Newswire. All Rights Reserved.