3 out of 4 Americans Built Up Their Home Improvement Skills in 2020, CRAFTSMAN® Built@Home Survey Finds
3 out of 4 Americans Built Up Their Home Improvement Skills in 2020, CRAFTSMAN® Built@Home Survey Finds - More than 1 in 5 Americans learned to use a drill for the first time during COVID-19 |
[02-December-2020] |
TOWSON, Md., Dec. 2, 2020 /PRNewswire/ -- A new survey from CRAFTSMAN, a Stanley Black & Decker, Inc. (NYSE: SWK) brand, found that more than 3 in 4 Americans (78%) have honed their home improvement skills during the COVID-19 pandemic. The CRAFTSMAN Built@Home Survey examined how Americans' home renovation interests and skills have evolved over the past six months, the tools and resources they leveraged to tackle various projects, and their plans for continued home improvement in 2021. Experience the interactive Multichannel News Release here: "As the global pandemic took hold in the U.S. this spring, we saw more of our CRAFTSMAN customers purchasing products to help create new and renovate existing spaces to better serve their needs and improve the functionality of their homes," said Jaime Ramirez, Executive Vice President & President of Global Tools & Storage for Stanley Black & Decker. "We wanted to gain a better understanding of which projects consumers were undertaking and how we could better serve them during this time. CRAFTSMAN is committed to helping our employees and customers navigate through this challenging period, doing our part to help strengthen our connection to our homes and communities. As part of these efforts, we are providing a donation to Rebuilding Together and Feeding America to support those impacted by COVID-19." The pandemic has been a moment of reflection for many Americans, with 6 in 10 indicating they wished they had more skills or know-how to accomplish home improvement projects. The survey found that more than half (51%) have learned new home renovation skills this year, 44% of women compared to 58% of men. In addition, more than half of Americans (53%) have either completed, or expect to complete, their 2020 home improvement checklist by the end of the year. Top Home Improvement Projects In 2020 The most common indoor renovations included painting a room (28%), creating a home office (13%) and remodeling the kitchen (10%). For outdoor projects, about a third of men (32%) have completed a garden overhaul since the onset of the COVID-19, while 1 in 5 women (22%) have done the same. To complete their projects, many Americans learned to use power tools for the first time. Respondents said they learned to use power tools such as a drill (21%), sander (15%) and table saw (13%) during the pandemic. CRAFTSMAN is encouraging Americans to share their home renovation projects with the hashtag #BuiltAtHome. Feeling Accomplished and Gaining Quality Time Brushing Up on Skills, Americans Go Online Trend Likely to Continue Into 2021 To complete their projects, more than a quarter of Americans (27%) plan to spend $1,000 or more. Additionally, the survey found that there is a growing desire to use new tools. By the end of 2021, Americans hope to learn how to use a drill (16%), table saw (15%), circular saw (14%) and nailer (14%). Strengthening American Homes For CRAFTSMAN project videos and resources visit: press.craftsman.com/social. More information about the Craftsman survey can be found at https://bit.ly/CraftsmanBuiltAtHome. Approved images for media use can be accessed here. Methodology About CRAFTSMAN® About Stanley Black & Decker Media Contacts: Debora Raymond
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Company Codes: NYSE:SWK |
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