Longaberger to Host Reimagined Heritage Homecoming Event in Columbus, Ohio
Commemorative Event Will Take Place on July 23 with a Live-Streaming Element
NEW YORK, July 19, 2021 /PRNewswire/ -- Longaberger, a social commerce retailer and American home goods brand known for artisanal handcrafted products, today announced they will be hosting an in-person Homecoming Event in Columbus, Ohio. The celebratory event will bring together current and past Longaberger home and life stylists, members of the local community, and fans of the brand, to pay tribute to the 125th anniversary of the brand's origin. The event will also mark the one-year anniversary of XCEL Brands' acquisition of Longaberger and exciting announcement of the company relaunch.
The first-ever Longaberger Homecoming Event will occur on July 23, 2021, at the Franklin Park Conservatory. The event pays homage to the annual Longaberger Bee Event hosted for over 40 years. Attendees will be invited to arrive on property at 5:30 PM EST to explore the grounds and mingle with home and life stylists and customers while enjoying hors d'oeuvres and cocktasils. During this event, guests will have first access to purchase exclusive Longaberger products and products from participating vendors.
At 9:30 PM EST, Rachel Longaberger will host a live-streaming show in front of a live audience and virtual attendees as an exclusive first look at the new Longaberger jewelry collection. "It is remarkable to see the evolution of Longaberger, a brand that our father founded in 1973. This Homecoming Event is a way to thank our community for all their support," said Tami Longaberger.
"We are thrilled to host this Homecoming event and return to Longaberger's roots to celebrate the success of the brand's loyal following," said Robert W. D'Loren Xcel's Chairman and Chief Executive Officer. "We look forward to celebrating the history, talent, and expansion of the Longaberger community."
If you are unable to attend the event in person, Longaberger is providing an option to experience the event through a virtual experience which will be broadcast from 6:30 – 8:00 PM EST. Register for tickets to the virtual event here. To tune in to the Longaberger Homecoming live-stream event, visit longaberger.com at 9:30 PM EST.
About The Longaberger Company
About Xcel Brands
View original content to download multimedia:https://www.prnewswire.com/news-releases/longaberger-to-host-reimagined-heritage-homecoming-event-in-columbus-ohio-301336457.html
SOURCE Xcel Brands
Company Codes: NASDAQ-NMS:XELB
© 2021 PR Newswire. All Rights Reserved.