PeopleReady Earns Platinum Honors for Work Within Reach™ Campaign in 2021 Muse Creative Awards
Staffing leader recognized with international award for its integrated marketing campaign focused on connecting people and work
TACOMA, Wash., Oct. 6, 2021 /PRNewswire/ -- In recognition of marketing excellence, staffing leader PeopleReady was presented with a Platinum 2021 Muse Creative Award, the competition's highest honor, in the integrated marketing category for its Work Within Reach™ campaign. PeopleReady's campaign was singled out from a field of thousands of entries in the annual international competition hosted by the International Awards Associate (IAA).
PeopleReady was recognized for its innovative and fully integrated marketing campaign, building upon its new Work Within Reach™ brand and ongoing elevation of staffing technology and delivery models. The PeopleReady marketing campaign included:
"PeopleReady is honored to have received this distinction from the International Awards Associate. This was a mission-driven integrated marketing effort with a simple goal: to help put work and workforces within reach," said Caroline Sabetti, chief marketing officer of PeopleReady and PeopleScout and senior vice president of TrueBlue communications. "As the role of temporary workforces continues to grow even more vital, so does our ability to reach our audiences to make connecting people and work faster and easier than ever. We are proud to be recognized for our marketing innovation and creativity."
The campaign helped to highlight the staffing leader's recently implemented state-of-the-art, centralized sourcing and recruitment engine as well as a new virtual onboarding experience that puts Work Within Reach™ for more than 90,000 job seekers each month. Also, continued optimizations of PeopleReady's award-winning JobStack® app, with enhancements such as a new Apply to Dispatch feature, make it easier than ever to connect people and work.
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