ChannelAdvisor Announces 2021 E-Commerce Consumer Survey Results
Over 1,000 U.S. consumers provide brands and retailers with actionable insights into when, where, and how they shop online
RESEARCH TRIANGLE PARK, N.C., Oct. 13, 2021 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its newest consumer survey, which gauged the shopping behaviors of over 1,000 respondents in the U.S., ranging from 18-65+ years old. The nationwide survey results, fielded by Dynata, offer brands and retailers actionable insights as the upcoming holiday season kicks into gear amid supply chain challenges and ongoing concerns for the COVID-19 Delta variant. ChannelAdvisor's e-commerce experts will share more survey details and deeper insights into the digital transformation that's driving new purchase habits during a webinar on Wednesday, Oct. 13 at 11 a.m. ET.
Survey participants provided a broad view of how their product searching, researching and buying have changed in response to the pandemic and whether they will continue to embrace shopping options, such as "click and collect" and same-day delivery. Additionally, these consumers shared their reasons for abandoning a purchase — invaluable information for e-commerce brands and retailers during the busiest shopping season of the year.
"The survey results are clear: consumers aren't buying products and interacting with companies the way they did before 2020," explained Mike Shapaker, CMO of ChannelAdvisor. "Consumers want convenience at each stage of the buying journey — from research to sale. Brands and retailers need to shift their focus to their consumers' demands. Ahead of peak season, they'll need to reimagine and reinforce e-commerce strategies to take advantage of these permanent changes, as their competitors will soon begin doing the same."
Some of the recent survey's key findings include:
Consumers Will Continue Shopping Online Post-Pandemic
Consumers Will Opt for Contactless Holiday Shopping Options
How the Pandemic has Affected Online Consumer Shopping Behavior
Consumer Reasons for Abandoning Online Purchases
Biggest Influences on Consumer Online Buying Decisions
Consumer Behavior When Choosing a Product Online
Younger Consumers Will Use Social Media for Product Research and Discovery
To learn more about holiday shopping trends and industry insights from this recent consumer survey, register to attend ChannelAdvisor's upcoming webinar.
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SOURCE ChannelAdvisor Corporation
Company Codes: NYSE:ECOM
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