Ogilvy and Brandathon Present Brandathon For Blockchain
Ogilvy and Brandathon Present Brandathon For Blockchain World's First Brand Strategy Competition Designed to Elevate Early Stage Blockchain Startups |
[22-May-2018] |
NEW YORK, May 22, 2018 /PRNewswire/ -- On Friday, June 22, twelve of NYC's top creatives from the worlds of design, strategy and copy will come together to rebrand four of the most innovative new companies in the blockchain industry. This first of its kind event will only involve creatives who are enthusiastic about blockchain will take place at Ogilvy in New York, one of the largest marketing communications companies in the world. "We are thrilled to partner with Brandathon to to help the Blockchain industry better define itself and becomes more exciting and approachable for all of us," stated Alfonso Marian, USA Co-Chief Creative Officer, Ogilvy. "The potential for Blockchain to help the world goes well beyond Crypto. We're seeing startups use the protocol in disruptive ways in security, finance, instant payments, and even for business for good initiatives. It is clear that this industry will change how customers engage with products, services and brands." Brandathon for Blockchain will select four designers, four copywriters and four strategists to compete over the course of the weekend. Each of these creatives understand the underlying vision and goal of the community— to decentralize networks worldwide while also fostering faster and safer peer-to-peer collaboration. The 12 competitors are divided into four teams based on their individual strengths, personalities and interests. Each team is matched with one blockchain startup. Creatives do not know which team members they will be working with, nor the startup they will be helping. That's part of the magic of Brandathon —the participants are curated so that creatives and startups can just get to work. Throughout the event, Brandathon competitors will work with their designated startup to rebrand the company. On a daily basis, creative work is critiqued and evaluated by a panel of all-star mentors with relevant industry experience. Select mentors will ultimately judge the final work of our creative teams. Brandathon For Blockchain's panel of mentors and judges consists of Rob Behnke, Founder and CEO, Token Agency and Bastian Baumann, Head of Design, Ogilvy. Longtime Brandathon mentor and Co-founder of Sir Kensington's, Scott Norton highlighted the draw and benefits of the competition: "For emerging companies, a well considered brand strategy creates a distinct competitive advantage. Today, how a company communicates is just as important as what they make. Brandathon's success stems from its uniqueness in pairing innovative companies with creatives, mentors, and judges who transform their chances of success." For more information on the event, please view this deck. To learn more, register at www.brandathon.io. ABOUT OGILVY Contacts: Tara Mullins View original content:http://www.prnewswire.com/news-releases/ogilvy-and-brandathon-present-brandathon-for-blockchain-300653200.html SOURCE Ogilvy | ||
Company Codes: NYSE:WPP |
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