Service Corporation International Sponsors Donate Life's "Rhythm Of The Heart" Float At The 130th Rose Parade®
Service Corporation International Sponsors Donate Life's "Rhythm Of The Heart" Float At The 130th Rose Parade® Floragraph Finishing Events Across the Nation Honor Donors |
[18-December-2018] |
HOUSTON, Dec. 18, 2018 /PRNewswire/ -- Service Corporation International (NYSE: SCI), North America's largest provider of funeral and cemetery services, and its brand, Dignity Memorial®, are pleased to announce their eleventh year as a major sponsor of the Donate Life float that will appear in the 130th Rose Parade® on Jan. 1, 2019 in Pasadena, CA.
For the past 11 years, SCI has participated in Donate Life's annual tribute to organ, eye and tissue donors, and has helped many client families honor their loved ones with a portrait featured on the Donate Life float. Underscoring the importance of organ donation, these portraits, called "floragraphs," are made of flowers, seeds, beans and other natural materials. Living donors and recipients also bring the float to life by riding or walking beside it during the Rose Parade. "It is a priority and honor to champion the cause of organ donation and its message of hope through our sponsorship of the Donate Life Rose Parade float," said Jamie Pierce, chief marketing officer at SCI. "We are proud to assist these families in remembering and celebrating their loved ones who gave the ultimate gift of life upon death." In preparation for the Rose Parade, Dignity Memorial locations across the country hosted floragraph finishing events in the weeks leading up to the parade.
At the events, family and friends paid tribute to their loved ones, who had made organ, eye and tissue donations, by putting the finishing touches on their floragraph portraits. About Service Corporation International Media Contact:
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Company Codes: NYSE:SCI |
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