(EMAILWIRE.COM, December 10, 2015 ) Little Rock, Arkansas -- Mobile Site Army, a provider of reputation management services to local businesses , discusses the impact of online reputation management for local businesses and how it compares to traditional ways of evaluating a company.
The Nielsen Global Trust in Advertising Report from September of 2015 indicates that Americans trust consumer opinions posted
"The writing has been on the wall for print advertising for well over a decade. It's declining. I don't think anyone refutes that now. But the trust issue I did not see coming. I mean, I know we are more likely to consume digital print and what is currently considered non-traditional publications, but I did not expect for trust of those mediums to decline as well. Trust is typically conferred on the established. This is a turn of events for marketers and everyone from the big dogs to the small business owner need to pay attention," states Carrie Gibson, owner of Mobile Site Army, an Arkansas company that helps business owners manage and market their online reputation.
Online reviews provide a consumer multiple platforms and multiple opinions to be gathered and evaluated. They provide essentially many personal recommendations to consider.
Gibson offered this insight, "Businesses often do not grasp the importance of their online reputation. Most consumers do this type of research before choosing a local plumber, dentist, roofer, or whatever. They want to see ten good reviews on average. Most businesses I deal with on a daily basis don't monitor reviews or have a plan in place to mitigate bad reviews. Nor do they have a strategy in place for encouraging good ones. This should be a part of every company's marketing strategy in my opinion. Those who don't take steps now will be out in the cold sooner than they might think."
A company can hire someone to do reputation management if they don't have the time or expertise. As there are a multitude of websites that allow reviews it can be overwhelming for a small business to manage a public reputation. It's important that they find a trusted company to help or hire someone.
As a business grows so will customer interaction. There will be complaints and unhappy customers. Companies should not let this upset them, rather understand that the feedback is what is needed to keep a business in the right relationship with it's patrons. Those in charge of marketing need to learn how to address the complaints while always taking a professional approach when responding. Doing this wrong can literally destroy a business' reputation.
Businesses should regularly search for their business name and personnel online and see what comes up. It is important to address any negativity that might be out there regarding the company's brand, products, service or staff. They should also maintain records of where negative reviews come from.
Mobile Site Army offers a free resource which allows a company to put in their phone number and get an instant report for their company's reviews both good and bad on 20 of the most important review sites. The Free Reputation Checker can be accessed at: http://mobilesitearmy.com/free-reputation-checker/. As reviews are now more important than getting a write up in the New York Times, such resources are beneficial to companies who want to keep their finger on the pulse of their reputation. Reputation management services like Mobilesitearmy offer help a business by monitoring and responding to reviews. For other services visit: http://mobilesitearmy.com/category/services/.
About Mobile Site Army:
Mobile Site Army provides local businesses online reputation management services, social media management, coaching and design. Although based near Little Rock, Arkansas, the company provides service across the United States. They can be found at 18 Wincrest Circle, #G, Sherwood, AR or online at http://mobilesitearmy.com or by phone at 501-251-1715.
Mobile Site Army
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