Direct Marketer-Author-Magazine Contributor and Industry Luminary To Be Recognized As Part of the 2015 ERA D2C Convention’s Moxie Awards Gala Set for ThursdayOctober 8 at the Wynn Hotel in Las Vegas
WASHINGTON, DC / CRWEPRESSRELEASE / August 19, 2015 / Veteran direct response marketer, noted author, and popular trade magazine contributor Rick Petry has been named the recipient of the 2015 Electronic Retailing Association (ERA) Volunteer of the Year Award. Petry will be honored at the 2015 ERA D2C Convention’s Moxie Awards Gala to be held Thursday, October 8 at the Wynn Hotel, Las Vegas.
The ERA Volunteer of the Year Award recognizes members for their extraordinary contributions to the association. Petry is cited for his unparalleled commitment to ERA as a regular featured writer to ERMagazine with his popular “Dish with Rick Petry” column and many feature articles for the publication; his role as a frequent speaker and moderator for ERA D2C and ERA Great Ideas Summit panels; and for his leadership roles with the ERA Content Committee, where he provides valuable guidance on educational programming for ERA conferences and ERMagazine, where he serves as a member of the Editorial Advisory Committee.
“Rick Petry is a highly respected direct marketing professional and a much-beloved member of our association. His numerous voluntary contributions have profoundly benefited ERA through the years, and his leadership, guidance, and input can be felt throughout ERA’s membership drives, panel creation, and trade magazine editorial. Rick is a gifted marketer, an outstanding association member, and a strong friend. It is with tremendous pleasure that we celebrate Rick Petry with this year’s ERA Volunteer of the Year Award,” said Julie Coons, President and Chief Executive Officer of the Electronic Retailing Association.
Rick Petry has been a part of the direct marketing industry for more than two decades, and has been involved in campaigns that have generated more than $1 billion in sales for respected brands such as Bowflex and Char-Broil, as well as startups such as MyPurMist and GOLO. In addition, Petry manages the business-to-business marketing for companies such as Dial800, Fosdick Fulfillment, and SF Global Sourcing. He is the author of more than 150 articles on direct marketing.
About the Moxie Awards
The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie’s famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit www.retailing.org/moxies.
About the 2015 ERA D2C Convention
The Electronic Retailing Association’s 2015 ERA D2C Convention is the 24th annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and network with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit www.retailing.org/d2c.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www.Retailing.org.
SSA Public Relations
SOURCE: Electronic Retailing Association