(EMAILWIRE.COM, August 19, 2015 ) Los Angeles, California -- Amazon publishing and online business ideas via e-commerce have changed the way millions of viewers consume products and use services. With internet marketing's incredible strides, technology has made it easy for individuals to share their marketing strategy experience and knowledge with others.
With this, 21st Century digital marketing methodology, comes a host of new challenges, and Elaine V. Albright's book seeks to ease these challenges for both large and small businesses.
Mobile Apps, Social Media Tools & Video Marketing Book reveals how Business Owners increase prof
Elaine V. Albright - Digital Marketing Guru Reveals 21 Top Tips to Increase Profits for Businesses
Mobile Apps, Social Media Tools & Video Marketing Book reveals how Business Owners increase profits
Wrote author, Elaine V. Albright in the introduction, "Through this book, I want you to be exposed to the 21st Century methodology of Internet Marketing. I want to share with you its fast pace of change. I want you to see, first hand, the extreme benefit for your business to explode your audience and put more money in your pocket during these times of economic struggles."
The topics explored include handling bad reviews, finding balance, and using Pinterest and other Social Media sites to effectively promote their business. The authors also discuss the benefits of using these social media sites and how both large and small businesses must learn to adapt to its ever-changing nature.
They express that since 65% of searches are done from Mobile Devices, such as, Android Cell Phones, IPads, Mobile Phones, etc., Elaine strongly emphasizes the importance of having a website, however, she also expresses that it is imperative to have an engaging compatible Mobile Website that is visually comfortable to view and user friendly.
Elaine says, "I highly suggest that every business should test their website on their Mobile Phone to test for its responsiveness. Does your website come up pleasing to see or is it microscopic and you have to expand it? With expanding, does it go off the edge and you have to scroll to see it?"
She further explains that with that kind of viewing, from the viewer's perspective, it will cause them to "bounce". That is to go on to that particular business' competitor's website that is more compatible and easier to view."
The Albrights further explained that Mobile Apps are considerably less in cost compared to what they were a few years ago. One would find, at that time, the cost ranged from approximately $25,000 to $150,000. Technology has made great strides and costs have come down considerably!
Now, a simple personal mobile app is affordably priced starting at $495 for an individual and restaurant or small business mobile apps can start as low as $1495 for basic business Mobile Apps. This Mobile App contains their business information as well as social media links for engagement and sharing. The Mobile Apps are actually downloaded by their customers from the Google Play Store for Androids and the ITunes Store for the IPad and IPhone users. The customer is able to carry their favorite restaurants and stores in their Mobile Phone 24/7 for immediate access.
Elaine goes over how Mobile Apps have a feature called push messaging which has proven to increase sales. For this feature there is no additional charge. The SMS message or text messages sent may be an offer or coupon for those clients connected to their restaurant or store through their mobile app.
Giving an example, Elaine says "If a restaurant has a day that is usually slow. The restaurant owner or manager may choose an "Offer of the Day" such as a "Buy One Get One Free Appetizer" for an Early Bird Dinner Special from 3PM to 6PM on that day. With the Push Message on the client's mobile phone, no need to remember a coupon. They simply pull out their cell phone and show the text message to the waiter or waitress. It is as easy as that!
This type of marketing strategy creates BUZZ and interaction with customers' sharing with their friends, which can lead to viral marketing and increase sales for their business. According to Digital Marketing Magazine, "It takes only 90 seconds for a person's response to SMS or Text messages".
This book is filled with handy info graphics that will break down the various sites, their demographics, and other information about them. For example, they discuss how there are over 600,000 items shared on Facebook and over two million Google searches done every minute of the day. Understanding how and when to use these sites is crucial for businesses to spread the word of their products and services most effectively.
QR Codes are mentioned as a method of being quickly incorporated into a customer's mobile phone contacts effortlessly. With the current Mobile searching Trend it is imperative to incorporate Mobile as an integral part of every business's marketing plan.
The authors discuss how to use YouTube videos and Contests to create buzz, and build trust amongst their audience. Contests can give a business owner ideas of what their clients would like to see added or things that they may not like included. The input of a Contest can certainly shed some light on issues or desires communicated directly from their customers. With all the day to day busy work that the Manager or business owner has, Contests present an opportunity to Listen to their customers and implement their suggestions which will build a loyal customer base. Customers often come up with some brilliant ideas.
Readers will also learn how the smart ... Big Businesses Implement These Techniques To Maximize Their Mobile, Video Marketing & Social Media Advantages! The Albrights currently offer "21 Ways To Boost Your Business Profits Using Mobile, Video Marketing, & Social Media Tools" on Amazon.com. To learn more about this book, please see the amazon page.
About Marketing Mobile USA :
Elaine V. Albright is a teacher, speaker, and financial advisor who has over 45 years of experience in the field. She helps small and large businesses alike increase their profits and broaden their audiences.
David Albright has been successfully building and managing organizations for over a decade. He has extensive knowledge of internet marketing that helps companies succeed in this 21st Century methodology of digital marketing.
Marketing Mobile USA
Elaine V. Albright
1 (916) 501-1005
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