ATLANTA, GA / CRWEPRESSRELEASE / August 24, 2015 /Hennessy Automobile Companies based in Atlanta, Georgia, have chosen AutoSaver Data Systems to provide price validation and buying reassurance technology to it’s customers. The deal will include up to 14 Hennessy locations within the Atlanta market. The first location to install AutoSaver’s exclusive IDR platform is Lexus of Atlanta, a store that sells more than 300 new and used vehicles every month. CDK (formally Cobalt) has assisted in the integration, which displays AutoSaver’s Price Authentication Reports on every Hennessy vehicle. The reports validate vehicle price and show “key value points” that keep Hennessy’s customers engaged while delivering the market pricing metrics that many car shoppers seek from third-party sites.
“We are already seeing more activity from the AutoSaver platform. We price our vehicles competitively, and AutoSaver conveys this to our customers in a trusting, but effective way,” says Hennessy’s Digital Marketing Manager, Ed Borg.
“Today, more than ever before, dealers need an independent arbiter of value/price to meet the demand of millennial buyers who represent nearly 40% of all vehicle transactions. We provide an intelligently-designed platform that eliminates the need to leave the dealer’s website for validation,” states AutoSaver CEO, Derek White.
Since going to market in March, AutoSaver’s dealer network has grown rapidly due to increased demand for their exclusive “reassurance-to-conversion” technology.
AutoSaver(TM) provides digital marketing and online lead conversion products to automobile dealers. Our Independent Digital Reassurance IDR(TM) platform provides instant pricing validation and reassurance to online car shoppers, resulting in 34% more lead conversions and increased inventory turn for our customers. AutoSaver(TM) was the first company to develop a visual pricing system for automotive, which employs a cleverly-designed Savings Meter(TM) that shows range-based vehicle values on a diamond shaped graphic.
SOURCE:Hennessy Automobile Companies