Leading VFX artist and motion graphics designer Vitaly Verlov will lend his skill to Tvoy Dom, a new Russian cable and satellite channel!LOS ANGELES - (EINPresswire via NewMediaWire) - January 3, 2016 - From high profile film productions to commercial campaigns, VFX artist and motion graphics designer Vitaly Verlov creates visually striking graphics that never fail to grab an audiences attention; and as 2016 gets under way, the multitalented creative has begun a new project for Tvoy Dom.
Tvoy Dom, which means "Your Home" in Russian, is a new television channel that will offer audiences a plethora of how-to and DIY shows focusing on home improvement, renovation and building, as well as interior design, gardening, cooking and more.
When it comes to broadcast design, or the visual design of a television channel, which includes everything from motion graphics, show openers, channel idents and logos, Verlov is an adept designer whose reputation is known across continents.
The importance of creating a powerful design package for a channel, especially a new one, cannot be overstated, as this is what represents the channel's personality and brand in the eyes of the audience. Verlov's seasoned experience designing graphics for other well-known television channels such as MTV, VH1 and Russia's national entertainment channel, Friday!, have proven that he is the best man to deliver a complete graphics package for Tvoy Dom.
Verlov has been working closely with the channel's owner and director, Sergey Kozhevnikov, who is a well-known entrepreneur and co-owner of the “Russian Media Group”, a major media holding company in Russia.
Kozhevnikov says, “Tvoy Dom is an extremely important project to us, that's why we hire outstanding professionals. Vitaly Verlov is one of the most competent people in the business.”
Tvoy Dom is scheduled to begin broadcasting within the first quarter of 2016 when it will initially become available to approximately 20,000,000 pay-TV households across Russia.
Although Verlov is a masterful designer who can create practically anything a client desires, what he enjoys most is using his motion graphics design skill to create show openers.
"When making a TV show opener, you're actually making a focused 10-15 second piece which tells a story visually, and that's what attracted me to the visual medium in the first place," admits Verlov.
Aside from designing the motion graphics for major television networks, Vitaly Verlov has applied his genius to an impressive list of commercials for leading automobile brands including Volkswagen, Mitsubishi and Peugeot, telecom giants such as Nokia, Samsung and Russia's mobile operator Beeline, as well as Max Factor mascara, to name a few. He also led the motion graphics design for the popular electronic dance music event, Sensation, in 2012, which was broadcast live on MTV Russia, the RUTV 2014 annual music awards ceremony, in addition to lending his skills to Eurovision 2010, the longest running annual TV song competition, which garnered a whopping 108 million television viewers for the semifinals and grand finale that year.
Verlov brings a markedly hip and modern style to his work as a motion graphics designer that clearly resonates with audiences, but what has made him such a prolific force in the industry is the fact that he is also a skilled VFX artist.
"In its pure form, motion graphics design is critical for television and Internet – that's for sure. Filmmaking also takes advantage of it, particularly big budget sci-fi and fantasy films and movie trailers, which are a marketing device. Film credits or sleek futuristic computer interfaces you see in a sci-fi flick is a product of motion graphics design," explains Verlov.
"Since motion design and VFX are somewhat interrelated fields, motion graphics can be essentially found in any film featuring visual effects. That's also a good way to save some time and money during production, which is important, especially for independent narrative filmmakers."
While Verlov's VFX work has been integral to the commercial projects he's done to date, it's his combined work as a motion graphics designer and VFX artist in the film industry that has led him to receive the most extensive international acclaim.
Over the years Verlov has been a lead visual effects artist on a number of films including multi-award winning director Zhou Sun's ("Xin Xiang," "Zhou Yu de huo che") film "Impossible," the 2011 film "Forever After," which screened at the Cannes Court Métrage du Festival de Cannes in 2012 and was chosen as an Official Selection of the Los Angeles Indie Film Festival and the San Francisco Synesthesia Film Festival, and the recent sci-fi thriller film "Redux."
The film "Redux" starring Oscar nominee Eric Roberts from "Inherent Vice," "The Dark Knight" and "The Expendables," Russel Fenton ("Freshman Psyche," "Kiss the Boys,") and Stephen John Williams ("DisOrientation," "The Bold and the Beautiful"), which wrapped production in 2015, is a remarkable display of Verlov's far-reaching genius. Not only did he create all of the visual effects for the film, but he wrote and directed it as well. The film follows a scientist played by Fenton, as he rushes to send a critical message across time in order to alert others of impending doom before a ruthless assault team that is hot on his tail assassinates him.
As a leading VFX artist in the industry Verlov's skills have been tapped by Coat of Arms, a post-production company that offers everything from editing and sound design to motion graphics and VFX, as well as the international visual effects company Pixomondo, which is the primary VFX company for the Golden Globe Award winning series "Game of Thrones."
As "Redux" prepares to start rounding the festival circuit, and Tvoy Dom gears up for its initial broadcast, international audiences can bank on seeing Vitaly Verlov's work around every corner.