SAN DIEGO, CA - (NewMediaWire) - September 01, 2015 - Youngevity International, Inc. (OTCQX: YGYI), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today wholly owned CLR Roasters' Café La Rica Brand has moved from number 7 (seven) to 5 (five) for retail sales of espresso brands surpassing J. M. Smucker Company's, Supreme by Bustelo® and El Pico® Espresso. J. M. Smucker continues to hold the 1 (one) and 2 (two) spots by a wide margin with their Café Bustelo® and Café Pilon® Espresso brands.
Retail sales are tracked by Nielsen/IRI Date and reported in Dollar Revenue at Retail over the trailing 52 weeks. Café La Rica recorded the highest increase among all espresso brands growing 11.2% versus the prior 52 week selling cycle.
The company reported among all coffee brands, Café La Rica is now number 89 among more than 1,100 brands tracked at retail according to IRI Data.
Ernesto Aguila, President of CLR Roasters, said, "We have moved to the number 4 spot in the highly sought after Florida market which is driving our growth." He continued, "Café La Rica will be available in an additional 250 Winn Dixie Stores starting in September and its distribution via Publix Super Markets is also expected to be expanding considerably."
Dave Briskie, CFO and President of Commercial Operations of Youngevity, stated, "We are pleased that our Café La Rica Espresso Brand continues to gain traction at a wide variety of retail chains. We are confident that our Food Service Division, featuring Café La Rica Espresso scheduled to launch in Q4, should continue to build consumer and brand loyalty for our Café La Rica Brand. We believe that building company owned brands over the long run will greatly contribute to creating shareholder value."
M.J. Smucker's, owner of the Folgers Coffee Brand, acquired the Café Bustelo and Café Pilon Espresso Brands as well as their respective Florida based roasting operations in May of 2011, for $360 million. Café Bustelo and Café Pilon roasting operations have moved from Miami, Florida to New Orleans, Louisiana.
About Youngevity International, Inc.
Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com ) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.Youngevity.com) and Javalution Coffee Company in the summer of 2011, and changed its name to Youngevity International Inc. from AL International, Inc. in July 2013. For more information, visit www.YGYI.com or find us on Facebook https://www.facebook.com/Youngevity or follow us on Twitter @youngevity https://twitter.com/youngevity
About CLR Roasters
CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned a subsidiary of Youngevity International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.
Safe Harbor Statement
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "excited", "believes," "estimates," and similar expressions. The forward-looking statements contained in this press release include statements regarding the expected timing of availability of Café La Rica, expected expansion of its distribution, continued traction of Café La Rica, our belief that building company owned brands over the long run will greatly contribute to creating shareholder value. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including our ability to increase distribution and our ability to continue our current growth. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.