SeeThruEquity Initiates Coverage on Social Reality, Inc. (OTC: SCRI) with 12 Month Price Target of $7.78
NEW YORK, NY / CRWEPRESSRELEASE / September 2, 2015 / SeeThruEquity, a leading independent equity research and corporate access firm focused on small-cap and micro-cap public companies, today announced it has initiated coverage on Social Reality, Inc. (OTCMKTS:SCRI) with a 12 month price target of $7.78.
The report is available here: SCRI Update Note. SeeThruEquity is an approved equity research contributor on Thomson First Call, Capital IQ, FactSet, and Zack’s. The report will be available on these platforms. The firm also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.
“Social Reality has potential to become a leader in the advertisement and social media market. The company has developed top technology and amazing user experience for publishers,” commented Ajay Tandon, CEO of SeeThruEquity. “We foresee tremendous growth in the company in the next few years as it settles several recent acquisitions and continues to develop its services and user experiences, and are initiating coverage with a target price of $7.78.”
Based in Los Angeles, Social Reality sells digital advertising campaigns to advertising agencies and brands. SCRI has constructed technology that enables brands to perform and manage digital advertising campaigns, and provides a platform that enables website publishers to sell their media inventory to a number of digital adverting buyers. SCRI aims to provide technology tools that maximize profits for both publishers and advertisers. SCRI seeks to become a key player in the digital advertising campaigns industry.
Highlights from the Initiation Report are as follows:
Four Robust Sales Drivers
SCRI derives sales revenue from four areas: sales of digital advertising campaigns to advertising agencies and brands, sales of media inventory owned by publishing partners through real-time bidding (known as “RTB”), exchanges, sale and licensing of GroupAd platform and related media, and creation of custom platforms on SRAX for large brands.
Core Elements of Business
SCRI has five core business elements: Social Reality Ad GroupAd, SRAX MD, SRAX DI, and Steel Media. Social Reality Ad Exchange (known as “SRAX”) is a Real Time Bidding sell-side and buy-side proxy. GroupAd is a social media and loyalty platform that allows brands to conduct and manage social media initiatives. SRAX MD is an advertisement targeting and data system for healthcare regencies, publishers, and brands. SRAX DI is a team of social media professionals facilitating brands and agencies to create and manage their social media presence. Steel Media, which was recently acquired, provides mobile and email advertisement inventory to brands and advertising agencies.
Flexible Pricing Options
SCRI provides various pricing options for different customers such as cost-per-thousand-impression (“CPM”), allowing customer’s payments to be based on the number of times the target audience is exposed to the advertisement; and cost-per-engagement (“CPE”), allows payments to be triggered only when an individual takes a specific activity.
SCRI creates applications following customer requirements and builds them on a campaign-by-campaign basis. SCRI also offers customers a managed or self-service subscription basis via GroupAd platform. GroupAd allows brand marketers to pick from pre-created application pools and distribute them into their social media channels.
Approved Facebook Advertising Partner
Through Facebook’s PMD (Preferred Marketing Developer) program, Social Reality received approval as an advertising partner for Facebook. SCRI sells targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies among large Facebook apps and websites, generating qualified Facebook likes and quantifiable engagement for clients, driving online sales and increased brand equity. Additionally, SCRI provides managed advertising services that utilize data from top platforms such as Google.
Initiate coverage with a price target of $7.78
Our analysis indicates a fair value estimate of $7.78 per share, implying an upside of 309.6% from the recent price of $1.90.
Please review important disclosures on our website at www.seethruequity.com.
About Social Reality, Inc.
Founded in 2010, Los Angeles-based Social Reality, Inc. is an Internet advertising company that provides tools that automate the digital advertising market. The company has built technologies and leveraged partner technologies that service social media and the real-time bidding (RTB) markets.
For more information, please visit www.socialreality.com.
SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and is unbiased. The company does not conduct any investment banking or commission based business. SeeThruEquity is approved to contribute its research to Thomson One Analytics (First Call), Capital IQ, FactSet, Zacks, and distribute its research to its database of opt-in investors. The company also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.
For more information visit www.seethruequity.com.