FORT LAUDERDALE, FL / CRWEPRESSRELEASE / September 9, 2015 /Real Brands, Inc. (“Real Brands”) (OTCMKTS:RLBD), announced today it launched the HillBilly Beverage line of Lemonades and Iced Teas this summer into the South Florida market.
“We are pleased to announce the launch of the HillBilly Beverage line of Lemonades and Iced Teas this summer into the South Florida market,” said Jerry Pearring CEO of Real Brands. “After our initial production run at Summit Beverage Group we shipped inventory to South Florida and are growing sales in Miami/Dade, Broward and Palm Beach counties through self-distribution,” said Pearring.
The HillBilly line is available in 20 oz. glass bottles with an eye catching camouflage design in five flavors: Lemonade, Pink Lemonade, Sweet Tea, Raspberry Tea and Peach Tea. “The feedback on the initial flavors has been excellent, and being active in the market with the HillBilly Beverage line has given us insights into consumer flavor preference and we have developed three new flavors,” said Pearring.
“By utilizing self-distribution in our backyard we’re able to collect many important data-sets in near real-time,” said Pete Christos, Chairman of Real Brands, Inc. “This allows management to use more precise tools to tweak and try different things and brands, and quickly correct course or double down when the evidence supports it. Over time we plan to open many markets through distributors but self-distribution in our backyard is strategic and expected to yield additional opportunities to be leveraged,” said Christos.
About Real Brands
Real Brands, Inc. (RLBD) is a publicly held Beverage company. The Company’s strategy is to build beverage brands and distribution, and is currently focused on the HillBilly beverage line of lemonade and iced teas that competes in the alternative beverage category. Real Brands currently has the exclusive worldwide license for non-alcoholic beverages (i.e. lemonade, iced tea, etc.), beer and malt beverages with HillBill (TM) Brand (“HB”). For additional information go to www.realbrandsusa.com.
Safe Harbor Statement
Any statements in this press release that relate to Real Brands’ expectations with regard to the future impact on its results are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements might not occur. Real Brands undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in Real Brands’ plans or expectations.
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SOURCE:Real Brands, Inc.