CAMPBELL, CA - (NewMediaWire) - September 10, 2015 - iHookup Social, Inc. (OTC PINK: HKUP) is pleased to announce the Company that the 'Friendable' name change has now been completed in this latest version of its popular mobile app. The Friendable app has also been approved and is now live in the Apple App Store.
The introduction of the 'Friendable' name is a significant milestone for the company and marks a specific transition point for the app, as well as its current user base. As the new name is now reflected in the app, the logo and icon remains the same in the near term, while the Company finalizes all remaining brand assets and completes its pivot toward the broader market of Friendable.
"We are pleased to see the Friendable banner now attached to our current app as we remain focused on conveying our entire spectrum of brand assets to our shareholders in the coming weeks," stated Robert Rositano, Jr., CEO, iHookup Social, Inc. "We are continually testing against our user community to ensure our brand is not only approachable, but reassures the simple message that everything starts with friendship -- dating is secondary. This latest milestone is yet another marker along the way to completing the necessary items that allow our app grow and stay relevant in a fast-paced mobile/social marketplace."
About iHookup Social:
iHookup Social is a mobile-social app positioned at the intersection of location based connections, love and adventure, stimulating hyper-local opportunities for our user community as well as the venues and merchants competing for their business.
The company seeks to redefine the way people connect, find love or embark on an adventure. iHookup Social is where real people make real connections and businesses pay to be their host. The by-product of our business model inherently produces "hyper-local" advertising opportunities for the company, driving customers to local venues and / or businesses. The laws of attraction or making a new connection have shifted, with the traditional meaning of "being social" or "meeting up," now taking a backseat to meeting online or through a mobile device and apps.
Making connections through online or mobile devices has become a dominant part of today's mobile-social lifestyle, across various social circles, age groups, race, gender and demographics. iHookup Social takes the virtual connection and moves it toward a real-life interaction, facilitating connections and offering-up locally relevant hot spots and locations to meet up with these new connections, allowing iHookup Social to become both matchmaker and concierge. This combination provides a unique opportunity for consumer brands to offer incentives to a growing network of socially active mobile users on a hyper-local basis.
Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.