(EMAILWIRE.COM, September 13, 2015 ) Vancouver, BC -- Castle CS is now a popular choice for Reputation Marketing in Richmond. This announcement is an acknowledgement by the marketing company of the vital importance of protecting and promoting one's reputation online.
"Our approach to reputation marketing is one of the most comprehensive in the industry," asserts Vancouver Marketing expert Roger Graham, the CEO of Castle CS. "Our proven Reputation Marketing System uses all avenues
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In the pre-Internet days, Richmond small businesses relied heavily through word of mouth to bolster their reputation among the consumers. Today, people are simply much more interconnected. A recommendation or a negative review can spread much faster than ever before through website reviews, social media postings and tweets, YouTube video posts, and through articles.
"The most basic component of our reputation marketing is to spread the word online by having our Richmond clients listed in all the right Internet directories, and the information about the clients should be complete and accurate," reveals Graham. "In addition, we constantly monitor reviews about our clients so that the positive ones are given greater prominence while the negative ones are handled quickly to minimize the potential damage."
Social media is an intrinsic part of Castle Cs's reputation marketing strategy. Many of today's consumers communicated through Facebook and Twitter, and Small businesses in Richmond today need to establish their presence in these media as well.
"One of the benefits of social media is that it helps put a more informal and more human face over a faceless corporation," says Graham. "It helps when customers forge a personal bond with a brand, as it's like becoming a regular customer of a friend so that brand loyalty becomes more unshakable."
Reputation marketing also involves website management to help promote the brand appropriately and it also incorporates SEO.
"Most consumers trust Google, so when a website is on top of the search results then the brand's reputation is enhanced in the eyes of most consumers," admits Graham. "And we also include website management as well so that we can ensure that a client's website actually gives off the kind of impression that the client wants to Promote across North America."
According to Castle CS, reputation marketing is a competition. "That's why we also monitor the tactics of our clients' competitors," reveals Graham. "We're fully determined that with our tactics and strategy, our clients always come up on top."
About Castle Communication Systems:
Castle CS is a highly regarded consulting center for Reputation Marketing in Richmond. They are located at 1220 West 6th Avenue #101, Vancouver, BC V6H, Canada and can be reached by phone at (604) 670-0520. To learn more, visit the Castle CS website at http://www.castlecs.com/, like their Facebook Page at http://www.facebook.com/CastleCS, and subscribe to their YouTube Channel at http://www.youtube.com/user/CastleCommunications/.
Castle Communication Systems
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