(EMAILWIRE.COM, September 25, 2015 ) Vancouver, BC -- Castle CS, the acclaimed Vancouver marketing and advertising company, has announced that the Vancouver digital marketing businesses can now use their special video marketing advertising services to help promote their brand and products. This service adds another tool to the Castle CS arsenal meant to help their clients
Vancouver marketing and advertising company
Vancouver digital marketing, Vancouver video marketing service
"Videos are one of the most engaging and most useful tools to spread information and awareness," reveals Roger Graham, who heads Castle CS as CEO. "When they're done right, they are very effective in catching the attention of consumers and they can impart information that viewers remember."
The Vancouver video marketing service that Castle CS offers involves the creation of professional videos that come with end-to-end video production. They may include visual effects and custom formats, and they also come with analytics and tracking.
"Our videos can get brands and products noticed online, and they can result in higher Google ratings for clients, greater interaction with customers, and enhanced their Local Vancouver branding among consumers," asserts Graham. "And we can analyze how well the videos are doing with our various analytics tools, so that we can tailor our approach to boost their effectiveness."
With Castle CS, experts consult with clients to discuss the precise video marketing strategies needs that the business client may require. This may be a simple introductory video or a series of promotional or educational videos for their customers.
"Many of our videos discuss topics that consumers want to know about, such as how a certain appliance is used, repaired, or maintained," explains Graham. "Videos which show a process are much more easily understood than an article that describes a procedure."
With online videos, that means viewers don't just see commercials like the ones they see on TV. The viewers may actually be searching for a particular video, and Castle CS can help create those videos for the clients.
"We start the production with a concept and a storyboard, and after filming there's also editing and post-production to go through," says Graham. "We don't just use any vid-cam and record a simple video that any amateur can produce on their smartphone."
According to Castle CS, videos may also be effective promotional tools for in-office marketing. They offer these in-office video systems for dental clinics and for retail shops.
"It can get boring inside a dental clinic, and some shoppers like to see advertisements on screen when they shop," asserts Graham. "So while they're inside, the customers can see explanations of how a dental procedure is done or how a product works on screen."
About Castle CS:
Castle CS is a leading provider of video marketing advertising in Vancouver. They are located at 1220 West 6th Avenue #101, Vancouver, BC V6H, Canada and can be reached by phone at (604) 670-0520. To learn more, visit the Castle CS website at http://www.castlecs.com/, like their Facebook Page at http://www.facebook.com/CastleCS, and subscribe to their YouTube Channel at http://www.youtube.com/user/CastleCommunications/.
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