NEW YORK, NY - (NewMediaWire) - September 30, 2015 - Naked Brand Group Inc. (OTCQB: NAKD) ("Naked"), an innovative inner fashion and lifestyle brand, today announced that it has engaged CAA Sports Consulting, a division of leading entertainment and sports agency Creative Artists Agency (CAA), in a strategic consulting agreement. CAA Sports Consulting will assist Naked in building and managing endorsement, influencer and partner relationships to help drive awareness and interest in the Naked brand and consumer adoption of its products.
CAA Sports Consulting will work in conjunction with Naked to plan and implement The Naked Truth™ campaign featuring Naked's brand partner and CAA client, NBA champion Dwyane Wade. They will also recruit additional high-profile individuals and influencers to participate in the campaign, assist with future Naked brand awareness initiatives and help Naked identify other corporate strategic partnerships to drive further business growth.
"CAA is the world's leading sports and entertainment agency with extraordinary relationships and incredible perspective on strategic marketing. We are thrilled to be partnering with their consulting team to help grow the Naked brand," said Carole Hochman, Chief Executive Officer, Chief Creative Officer and Chairwoman of Naked. "CAA played an integral role in establishing our partnership with Dwyane Wade and we believe can play an even greater role over the next few years in helping us make that partnership and future partnerships as successful as possible."
ABOUT CAA SPORTS
The four-time recipient of the award for "Best in Talent Representation and Management," presented by the Sports Business Journal, CAA Sports represents more than 1,000 of the world's best athletes in such sports as baseball, football, hockey, basketball, soccer, tennis, and golf, in addition to coaches, on-air broadcasters, and sports personalities. Beyond traditional athlete representation, CAA Sports provides unique opportunities for clients off the field, in areas including licensing, endorsements, speaking, philanthropy, books, and video games. CAA Sports also works in the areas of broadcast rights, corporate marketing initiatives, and sports properties for sales/sponsorships, for which the agency won "Best in Property Consulting, Sales, and Client Service" at the 2014 Sports Business Awards. CAA Sports is a division of leading entertainment and sports agency Creative Artists Agency (CAA). CAA represents the most creative and successful artists working in film, television, music, theatre, video games, and digital content, and provides a range of strategic marketing services to corporate clients. For more information about CAA Sports, visit sports.caa.com.
Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Naked has a strong and growing retail footprint for its innovative and luxurious men's innerwear products in some of the best online and department stores in North America including Nordstrom, Hudson Bay, Holt Renfrew, Amazon.com, BareNecessities.com and many more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA Miami HEAT star Dwyane Wade. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist joined the company's Advisory Board and will serve as Creative Director for a signature collection of men's innerwear launching 2016. Naked is now headquartered in New York City and plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.
Forward Looking Statements
This news release contains forward-looking statements, which reflect the expectations of management of the Company with respect to potential future events. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, but are not limited to, statements regarding Naked's strategic consulting engagement with CAA Sports Consulting, its potential future plans to recruit additional individuals and influencers to participate in marketing campaigns, the potential launch of future brand awareness initiatives and the possible pursuit of other corporate strategic partnerships. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of such risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in the Company's key markets; the Company's inability to effectively manage the growth and the increased complexity of its business; the Company's highly competitive market and increasing competition in the market; the Company's inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; the Company's failure to maintain the value and reputation of its brand; the Company's failure to raise the capital necessary to carry out its business plan and operations; and other risk factors detailed in the Company's reports filed with the Securities and Exchange Commission and available at www.sec.gov. These forward-looking statements are made as of the date of this news release, and the Company disclaims any intent or obligation to update the forward-looking statements, or to update the reasons why actual results, performance or developments could differ from those anticipated in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate.