WASHINGTON, DC / CRWEPRESSRELEASE / July 28, 2015 / The Electronic Retailing Association (ERA) (www.retailing.org) has announced the nominees for the prestigious ERA Marketer of the Year Award, which recognizes an organization that has clearly shown outstanding success over the past year. The winner will be announced and celebrated during the 2015 ERA D2C Convention’s Moxie Awards Gala to be held Thursday October 8 at the Wynn Hotel in Las Vegas.
For 2015, the ERA Marketer of the Year Award nominees are:
Oak Lawn Marketing Group.As Japan’s largest DR omnichannel marketer, Oak Lawn Marketing is the leader in the world’s second-largest direct response market. The company’s consumer facing brand, Shop Japan, specializes in launching and marketing exciting new products that enrich the lifestyles of the Japanese consumer, quickly turning products into category brands and household names. The company’s omnichannel strategy involves a robust marketing and distribution network encompassing TV, online, print, retail, continuity, and CRM channels to deliver a seamless and continuous customer experience. With over 130 hours of TV airtime per day, you cannot watch TV in Japan without running into one of Shop Japan’s brands bringing Japanese consumers excitement from around the world.
Shark Ninja (Euro-Pro).Euro-Pro officially changed its name to Shark Ninja in July, in recognition of the tremendous popularity of its iconic Shark Ninja brand, which continued its impressive growth with the successful introduction of the Shark Powered Lift Away Vacuum and the Nutri Ninja Duo. The DRTV introduction and subsequent retail success of these two products fueled the company to its seventh consecutive year of double-digit growth with sales now exceeding $1.5 billion. In addition, JD Power awarded Shark highest in the nation for customer satisfaction, while QVC honored the company with Supplier of the Year.
Tristar Products, Inc.Tristar Products, Inc. has consistently delivered #1 products to market and developed global brands for the last 23 years. Tristar maintained its marketplace leadership, boasting its category dominance as the #1 Pressure Cooker two years and #1 seamless bra brand three years running, while dominating the juicing category for over 10 years. The company has been evolving the DR business model incorporating social, digital, and entertainment content into its 360 marketing approach-creating the Jack LaLanne documentary: ANYTHING IS POSSIBLE, which was accepted into the Palm Beach Film Festival and appears on ROKU.
“It is with great pleasure that we announce Oak Lawn Marketing, Shark Ninja (Euro-Pro), and Tristar Products as nominees of the 2015 ERA Marketer of the Year Award. Each of these three outstanding companies have enjoyed banner success in 2015 through a combination of quality, innovative products, and effective marketing that raise the bar for our entire industry,” said Julie Coons, President and Chief Executive Officer of the Electronic Retailing Association.
About the Moxie Awards
The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie’s famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit www.retailing.org/moxies.
About the 2015 ERA D2C Convention
The Electronic Retailing Association’s 2015ERA D2C Convention is the 24thannual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and network with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit www.retailing.org/d2c.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radioto achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www.Retailing.org.
SSA Public Relations
SOURCE: Electronic Retailing Association