SYDNEY, AUSTRALIA - (NewMediaWire) - October 07, 2015 - MOKO Social Media Limited (NASDAQ: MOKO) (ASX: MKB) is pleased to report that REC*IT 2.0 continues to roll-out with very promising early results. REC*IT 2.0 is the mobile app that enables students to participate in, and manage, college intramural sports and recreational activities on their campus, with new features that allow students to register in-app, create teams, and send player and team invitations.
- Total REC*IT app installs now over 340,000
- Industry leading user metrics on REC*IT engagement
- Students using REC*IT with an average daily usage of 2.65 times
- Over 12,000 SPEAKIESY users -- official SPEAKIESY launch mid-October
- Highly engaged SPEAKIESY audience with an average session duration of +4 minutes
REC*IT has now exceeded 340,000 total app installs, with user engagement metrics that are significantly greater than REC*IT 1.0's initial launch in September last year. REC*IT users are spending an average time of 5.38 minutes on the app and the average daily usage is now 2.65 times per user, indicating that students are using the app multiple times per day. These metrics are substantially above industry averages. Engagement with existing features that have been enhanced in REC*IT 2.0, such as in-app team chat, have also increased significantly, with September 2015 chat room notifications up 1,805% over September 2014.
Importantly, the recent app installs have occurred organically and MOKO will be commencing on-campus marketing campaigns this week to promote brand and product awareness. This will include (but will not be limited to) sweepstake competitions, sponsoring on-campus Rec centers and campus activities including student registration and orientation events.
Over the past three weeks during the early (pre-launch) release of SPEAKIESY, the app has attracted more than 12,000 users. SPEAKIESY is the mobile social network that connects U.S. college students by allowing them to communicate and share information via a closed social network that can only be accessed with a university specific ".edu" email address. These users are highly engaged, spending an average time of more than 4 minutes on the app per session. In addition, over the pre-launch period SPEAKIESY has generated 19,355 follows, 17,842 'likes', 29,265 profile views, 4,642 hashtags clicked, and 4,637 searches. These metrics indicate that even during the pre-launch period, students are using the app, seeding content and building utility value through topical hashtags. The official launch of SPEAKIESY will be this month where on-campus marketing campaigns will begin to be executed.
"The early results that we are seeing are tremendous and validate that our apps truly are utilities," said MOKO Social Media Founder and CEO Ian Rodwell. "These students aren't just using REC*IT once a week to check forward activities, but they're using it multiple times per day -- and this is even before we have started on-campus marketing. Likewise, SPEAKIESY is already building a user base even though it hasn't officially launched via the commencement of marketing and campus activations yet."
About MOKO SOCIAL MEDIA Limited
MOKO Social Media is at the forefront of the next generation in social media, providing innovative products and content to enable communities to engage and interact. MOKO provides tailored content for high value, niche user groups including students, political supporters and active lifestyle participants: communities that share common interests and need to engage regularly and efficiently. Within its student space, MOKO is a mobile leading US college intramural and recreational sports platform. Agreements with the largest college and high school sports data providers in the US grant MOKO exclusive access to provide its award-winning app REC*IT, and BigTeams powered by REC*IT, to over 1,000 US colleges, representing approximately 50% of the US college population, and to over 4,400 US high schools respectively.
MOKO aims to capture its target audiences by becoming their destination of choice for information and interaction. It does this by creating highly relevant and exclusive content, and by providing the platforms that enable the communities to consume and share the content seamlessly across devices. This integrated approach gives MOKO unique and exclusive exposure to markets that are highly desired by advertisers and that can be leveraged for growth and revenue through advertising, sponsorship, social network distribution and other monetization of the platforms.
This announcement is for informational purposes only and is neither an offer to sell nor an offer to buy any securities, or a recommendation as to whether investors should buy or sell.
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