NEW YORK, NY - (NewMediaWire) - October 20, 2015 - Iconic Brands Inc. (OTC PINK: ICNB) expands its nation-wide marketing program of BiVi 100% Sicilian Vodka with the addition of Fly Communications as its advertising agency of record. Fly Communications has over 14 years of experience with nationally known brands such as Amazon, American Express, NFL and many other industry leaders.
Fly Communications is an expert in brand development, marketing and advertising that has been retained to work with BiVi Sicilian Vodka to develop and execute a marketing and advertising campaign to create significant brand awareness for BiVi. Fly Communications will manage the BiVi marketing program. They have direct experience with major brands in the beverage industry and as a full service agency they will promote our brand across all media channels including web, social media, TV, radio, print, and outdoor.
Rich DeCicco, Iconic's CEO, commented: "We are excited that Fly Communications will provide the support we need to continue with our nationwide branding of BiVi Vodka along with our media relations firm Rubenstein Public Relations, Inc. In a highly competitive market it takes more than just having a superior product. One must create consumer awareness through all of the existing marketing channels such as social networking, websites, blogs, print and media. We have a fantastic story to tell that starts with our product's Sicilian name, BiVi, meaning to drink, and its deeper meaning of bringing people together. The story continues with Chazz Palminteri's experiences that bring out Sicilian traditions and customs including love of family, loyalty to friends and an exquisite taste for food and drink. And now by engaging Fly, a top-ranked full service agency, we bring our story and BiVi to a national audience."
About Iconic: Iconic Brands Inc. ("Iconic") is a company with the highest expertise of developing from inception to completion, alcoholic beverages for itself and third parties. Iconic Brands also markets and places the products into national distribution through long standing industry relationships. Iconic is also a leader in "Celebrity Branding" of beverages, procuring superior and unique products from around the world and branding its products with internationally recognized celebrities.
About BiVi: BiVi LLC is a company made up of BiVi 100 percent Sicilian Vodka. BiVi LLC's mission is to promote and support the sales endeavors of the distribution network through targeted and national marketing endeavors and working with the Celebrity partner Mr. Chazz Palminteri.
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