Discussing the latest strategic resource in the online battlefieldLONDON, - (EINPresswire via NewMediaWire) - October 20, 2015 -- SMi’s 5th annual conference on Social Media in the Defence and Military Sector returns to London in just 4 weeks’ time to discuss the latest strategic resource in the online battlefield.
The programme will also contain presentations from an array of social media gurus, who will provide strategic guidance for those looking to maximise online engagement in topics such as:
ROI AND OPTIMISATION: Zoe Cairns, Partner, Social Media Trainer and Consultant at ZC Social Media, will aid delegates to assess their social media activity by measuring ROI and by exploring the best online tools to optimise campaign performance.
SOCIAL MEDIA PRESENCE: Director General Janice Keenan, who is responsible for Marketing & E-Communications at the Canadian Department of National Defence, will provide attendees with an understanding on how to enhance social media presence via different digital platforms.
CONTENT AND COMMUNITY MANAGEMENT: Andrew Morton, Director of Social Engagement from SHRM will answer questions such as: How do you embrace an open and responsive approach to content and community management with authentic and engaging content? What can be learnt from techniques used by the private sector whilst maintaining appropriate level of security? What are the challenges within each particular platform (Twitter, Facebook, etc.)? How do you prepare your team and your organisation to meet the needs of a growing community of followers on multiple sites? How are mobile specific platforms managed and accounted for?
WHAT ARE DELL AND COKE DOING? Frederik Johnsen, Communications Adviser from the Norwegian National Security Authority will present a case study driven presentation on social media pioneers like Dell and Coke with an outlook into 2016.
INTEGRATING PAID/OWNED AND LEARNED DIGITAL MARKETING: Caitriona O'Connor, Global Communications Manager and Head of Social Media Content from Saab will reveal the secret on how to stay one step ahead in targeted group engagement and integrating paid/owned/learned digital content marketing.
The full agenda and speaker line-up is available online at www.military-socialmedia.com
Featured event content is available to access from the download center and includes interviews with Hootsuite, 77th British Army Brigade, Saab and Italian Naval Staff College.
Social Media within the Defence and Military Sector 2015
19th & 20th November
Holiday Inn Kensington Forum, London UK
Follow the conversation on Twitter at #milsocialmedia
Proud to be sponsored by Cycurity Vision and Echosec
About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at http://www.smi-online.co.uk
SMi Group Ltd.
+44 (0)20 7827 6162