CAMPBELL, CA - (NewMediaWire) - October 22, 2015 - iHookup Social, Inc. (OTC PINK: HKUP) is pleased to announce that over the past 30 day period, the number of female registrants for the Company's app has risen 93%, as compared to the previous 30-day period. The Company believes the rise in female users is directly attributable to the app now being named 'Friendable,' as opposed to the previous 'iHookup Social.'
It is important to note that the full spectrum of Friendable app attributes and features has not yet been deployed in the app, meaning that the increase in female users likely comes as a result of the brand pivot from 'iHookup' to the more inclusive and inviting 'Friendable' brand.
"We are ecstatic to see women embracing our 'Friendable' name change and joining our community, as the intent of our app is now clearly stated by its name," stated Robert Rositano, Jr, CEO, Friendable, Inc. "We value all our users immensely, but we also know that adding female users is critical to a site built on connections and, most importantly, friendship. There's a reason that 'Ladies Nights' exist and whether it's a mutual gathering of ladies or the opportunity for new connections on any level, we are mindful of their essential place in every community."
"Additionally, many statistics also show that women in social media settings are much more active and are more likely to spend online in these venues, share with friends and generally engage in making new ones," said Rositano.
Friendable recognizes that "Everything starts with Friendship" and the way to make connections and meet new people continues to evolve through new technologies and devices that make it all possible. Today, just about everyone is on the move and interacting online with their mobile devices, creating dynamic opportunities to find and explore new experiences with location specific accuracy.
Friendable provides its mobile community of users with the freedom to meet new people, hang out with current friends, explore exciting venues and interact in social activities based around shared interests and location, transforming mobile interactions into real-life social experiences. Friendable bridges our mobile community of users with the meeting of new friends, building relationships and connecting them with local venues or events tied to their interests, which presents newfound ways for them to interact and hang out.
Meeting new people and making connections has grown, where the modern meaning of "being social" or "meeting up" now includes opportunities to meet through mobile apps. The result of these interactions produces hyper-local advertising opportunities, allowing Friendable to act as both a friend finder and concierge using nearby locations to identify activities, events and businesses that may provide the entertainment they are seeking.
Making friends through a mobile app allows people of various backgrounds to connect through common interests and engage in fresh experiences while cultivating deep relationships. Meet people where you want, when you want, and show the world that you're Friendable -- Everything starts with friendship!
Join Friendable today and let someone know what you're "Friendable" for!
Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.