Electronic Retailing Association Honors R&R Partners and the Animal Foundation with Special Award at Annual Moxie Awards Gala
Recognition Goes To R&R’s Fun ‘In-FUR-Mercial’ Marketing Campaign for Raising Pet Protection Awareness
WASHINGTON, DC / CRWEPRESSRELEASE / August 13, 2015 / Electronic Retailing Association (ERA) (www.retailing.org) will honor top marketing communications agency R&R Partners and its client The Animal Foundation with a special Moxie Award, citing their collaboration on the viral hit ‘In-FUR-Mercial’ pet adoption public awareness campaign. The special award will be given to R&R Partners and The Animal Foundation as part of ERA’s 2015 Moxie Award Gala ceremony taking place Thursday, October 8 at the Wynn Hotel in Las Vegas. The major event of the annual ERA D2C Convention, the Moxie Awards Gala recognizes the best in television, radio, online and mobile direct response marketing for the year.
R&R Partners – well known for its iconic ‘What happens here, stays here’ national campaign – produced the pro-bono ‘In-FUR-Mercial’ campaign on behalf of The Animal Foundation following an agency-wide brainstorming session. The result is a nod to the classic infomercial format with a fun twist. The clearly tongue-in-cheek campaign features pets as though they are products – with each product delivering a range of exceptionally handy benefits to have around the house, like a reliable early-morning-cat alarm clock, or your own personal trainer – in the guise of a dog that demands you take him on walks.
Utilizing short form TV spots, radio, outdoor, print ads, social media assets for Facebook and Instagram, as well as web banners and an In-Fur-Mercial-themed landing page for The Animal Foundation’s website, the campaign targets pet lovers by giving them plenty of fun, beneficial excuses to adopt a furry new friend from the Animal Foundation.
“When R&R Partners’ ‘In-FUR-Mercial’ campaign came to our attention, we all felt it needed to be recognized by our industry!” said Julie Coons, President and Chief Executive Officer of Electronic Retailing Association. “We are pleased that R&R decided to adopt our industry’s classic infomercial format to deliver the important message of adoption for The Animal Foundation, and we look forward to saluting their achievement at this year’s Moxie Awards Gala.”
About The Animal Foundation
The Animal Foundation is a private, non-profit agency dedicated to making a difference in the lives of animals in the Las Vegas Valley. To promote the humane treatment of animals, The Animal Foundation operates Nevada’s largest open-admission shelter (Lied Animal Shelter), taking in more than 35,000 lost, unwanted and abandoned pets every year. Additionally, the Foundation offers adoption services, lost and found services, volunteer and foster opportunities, and low-cost spay and neuter and vaccination clinics. To learn more about The Animal Foundation or view adoptable pets online, visit animalfoundation.com.
About the 2015 ERA D2C Convention
The Electronic Retailing Association’s 2015 ERA D2C Convention is the 24th annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and network with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit www.retailing.org/d2c.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. Learn more about ERA at www.retailing.org
About R&R Partners
R&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity which addresses all audiences, ignites conversations, and incites action through iconic work. A prime example is the “What happens here, stays here” campaign for Las Vegas, which earned us a front-page profile in The New York Times. According to Ad Age, R&R Partners is among the top 30 “Best Places to Work in Marketing & Media” and our strategic thinking has been covered by The Wall Street Journal, USA Today, Forbes, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com, stopping by our Las Vegas headquarters, or checking out our offices in Austin, Denver, Los Angeles, Phoenix, Reno, Salt Lake City, Washington, D.C. and Mexico City.
SSA Public Relations
SOURCE: Electronic Retailing Association