TEMPE, AZ - (NewMediaWire) - August 07, 2015 - American Green, Inc. (OTC PINK: ERBB) -- The dispensary rollout that American Green implemented last year has not achieved a sustainable level of sales. In response, the company has substantially altered its machine's design and marketing plan intended to bolster revenues for both the company's deployed and future machines in the shortest possible time.
The time spent as one of America's only companies in the cannabis vending sector has been invaluable. Historically, companies deploying vending machines assumed the responsibilities of stocking, collection, and maintenance of those units. Due to regulation in the cannabis sector, these responsibilities defaulted to the dispensary owners. Despite the company's best support efforts, a busy dispensary cannot devote the manpower required to configure and maintain the ZaZZZ unit on an ongoing basis.
As a result of the new model a significant reduction in monthly overhead has been achieved. Internal resources are no longer required to maintain inventory levels and network connectivity at all machine locations. As with the traditional vending model, American Green affiliate employees, not dispensaries, will stock machines with high quality American Green-branded products available only when purchased from the ZaZZZ machine.
In related news, while the company recognizes the importance of maintaining an online presence with social media, we are convinced, at this time, that it is not a significant revenue-generating factor. In furthering our efforts to consolidate operations and reduce monthly overhead, all corporate communications will be now be handled internally by American Green's Media Director.
"Navigating the entire cannabis sector has been extremely challenging due to the amount of uncertainty that remains until the federal government makes the decision to support the industry and regulatory issues are better understood. While this sorts itself out, challenges will be inevitable and when they happen it becomes necessary, from time to time, to take a couple steps back to find the best route forward. The question isn't whether or not there will be challenges; it's whether or not we can meet those challenges and remain a market leader a year or two from now. That's a bet I believe we can make and win," stated Steph Shearin, American Green's president.
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NOTES ABOUT FORWARD-LOOKING STATEMENTS
Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.
About American Green, Corp.
In 2009, American Green, Corp., became one of the first publicly traded technology companies in the world serving the medical cannabis industry beginning with the introduction of the company's proprietary ZaZZZ machine developed to automate, age-verifying dispensing of cannabis-based medicines. Our mission is to remain a leader within the cannabis and industrial/medicinal hemp industry embracing innovation within all seed-to sale sectors by leveraging our team of professionals, as well as value-added companies and products. American Green is actively involved in activities that span cultivation, manufacturing and extraction, retail, and community outreach. We are challenged by this exploding new industry every day and strive to develop sustainable and responsible businesses that will thrive and endure in our constantly evolving marketplace.
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