(NewsUSA) - By now, most households are familiar with the streaming television services like Netflix and Hulu. They are the major players in the shift of television viewing from traditional networks to streaming TV. But now they are not the only games in town. Some of the best bets on TV this season are coming from names that have been around for years -- like "Field & Stream," "Better Homes and Gardens," "Cycle World," "Time" and "Popular Science." New shows from these brand legends are now coming to you as weekly, 30-minute TV shows on a new streaming network, Portico TV. This service offers free programs in six special-interest categories: * Tech "Popular Science" * Lifestyle "Better Homes and Gardens" "Southern Living" * News "Newsy in 30" "A Closer Look with the AP" "The week in TIME" * Sports "Cycle World" "Sports Illustrated" "Field & Stream" * Food "Saveur" "Cooking Light" "World Eats" * Entertainment "CelebTV" "People This Week" "We work with terrific partners -- experts in particular subjects -- to create programs on the topics viewers love," said Tom Morgan, founder of Portico TV's parent company Net2TV and a television-industry veteran. "Viewers can quickly find a program they like, then lean back and enjoy it whenever and wherever they want," he added. New episodes premiere each week in most cases. The free, streamed programs can be viewed on a variety of devices, including Roku-connected TVs, all major smart TVs and smart phones, and online at www.portico.tv.