In today’s digital world, several things have evolved. This includes content consumption which has evolved highly over the past few years. As a content marketer, it is important to familiarise yourself with these changes, in order to adjust your marketing efforts to stay relevant.
Nowadays, personalised content is prevailing to attract customers. Consumers have developed different tastes about the type of content they prefer. This is what has led to the increased popularity of video and audio content over recent years.
The following are the things that have changed in content consumption over the years.
- People Want Good Content
With modern technology constantly evolving, people want to consume more and more high quality, valuable content. They want something that adds value to their lives, or content that solves their problems. Therefore brands have been forced to invest more energy, time and resources to creating good quality and valuable content for their consumers.
- Fast Access To Content
Many people are in a hurry as they try to find information or content on the web. Your content therefore needs to be accessed fast. If you have a website, it needs to open up pretty fast or else people will click off, preventing them from consuming your content.
- People Like Visual Content
Visual content is becoming increasingly necessary as more people prefer visual over text-based content. You can start by making video or audio content to attract consumers. You can also make text content. To be more engaging, you should make them visually appealing through the use of eye catching images, good formatting and infographics.
- Personalised Content
People have specific problems and are seeking specific solutions to solve them. Therefore do not generalise when you are creating content. You need to first understand your consumers and what they need. Produce content that interests your audience, and one that offers motivation.
- Scannable Content
You might have good content, but the way you present it will determine whether people will consume it. People are always in a hurry, and need well-presented content they can consume within the shortest time possible. You should ensure that you apply good structure across your content to make it scannable and easy to consume.