As the name suggests, a map is used to guide someone to safely reach their destination. Similar to sitemaps, they are used to guide both visitors and web crawlers to discover content in your website. In marketing, the primary goal would be to help your visitors navigate your website easily.
The two main types of sitemaps include;
XML sitemaps – This one is used to help web crawlers to discover pages and contents in your website.
HTML sitemaps – These are used to help web visitors to navigate your website easily and discover content with ease.
Reasons Why You Should Take Advantage of Sitemaps for Your Website
Sitemaps play an important role in ranking and helping site navigation. They can affect your ranking and how well your website content is discovered. It is therefore important to have a sitemap for your website due to the following reasons.
- It Helps Organize Large Sites
As you grow your businesses, chances are you will continue to add several contents to your website and this will make it to grow. As it increases in size, it will be hard to trace specific content unless you create a sitemap.
- Increase the Crawling Speed
Search engine optimisation is very helpful nowadays. If you want to be discovered on search, it is important to make sure that you are following the best SEO practices. To help web crawlers understand your website and rank it easily, you need to generate a sitemap for your website. This will highlight the most important pages of your site, and will simplify the crawling task.
- Boost a New Website
Sitemaps are important in helping you give your new website a head start. When your site is new, there aren’t as many external links, and this might make it hard for search engines to discover pages on your site. Therefore when you generate a sitemap, you will assist crawlers in understanding your new website faster and this will grow your site more easily.
- Helps Avoid Duplicate Data
When your site grows exponentially, there may be duplicate content or pages which can hurt search engines. But with a sitemap, it will be easier for you and for web crawlers to detect any duplicates to remove.
Sitemaps serve an important role, especially in SEO. If you need help in digital solutions and design, contact Anchor Digital. They offer professional digital marketing services that can help grow your business.