It is increasingly becoming necessary to make your site navigation to be a smooth one. This not only helps in SEO but also in creating a good user experience. A lot can impact on-site navigation on SEO and this can help make or break your ranking and discoverability.
The good news is that it is a simple thing you can improve on and enjoy the benefits that good site navigation provides.
Why Does Site Navigation Matters?
The goals of creating your website are to provide access to information, products or services to your customers. Therefore, you need to make sure that your customers are accessing these details in the simplest ways possible.
Good site navigation tells your visitors where to look for various information and details. The same way site navigation is helpful to visitors, it also plays a key role in helping search engines on which pages are important and the best ways to access those pages.
When your website is easy to navigate through, a lot of people will be retained. If it is hard to navigate people will click away and never come back. This will affect your traffic and can hurt your ranking.
Poor site navigation affects the conversion rate. The ease of use of your website will determine the percentage of site users who will likely take things further by becoming buying customers.
What Makes Good Site Navigation?
There are a few things that make navigation to be outstanding these include;
- It Should Be Descriptive
Descriptive navigation has been proven to be good for search engines. This is because if they are detailed they will indicate relevance to search engines. On the other hand, if you add descriptive labels on your site navigation, your visitors will be able to understand exactly what and where seating is located on your website.
- Avoid Drop-down Menus
For visitors drop, down menus can be good but for search engines, it can be difficult to understand various parts of your website and hence hurt your SEO efforts.
- Limit Menu Items To Seven
It is important to be creative and find a way to limit the menu items to about 7 this will help you especially when someone is accessing the site from mobile. They will find it easier to navigate.
Having good site navigation is rewarding this boost both your ranking and domain authority.
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