Although we haven’t quite put the craziness of 2020 behind us, many of us have been looking at 2021 as a new start. In-person events have now returned to most states around Australia; this coupled with lifestyle changes caused by the Covid-19 pandemic is influencing buying trends and shaping the way that we, as consumers, view brands. As such, you may be wondering about the top trends for the year in the promotional products realm.
Based on our research, we feel that these are the main trends to keep an eye on:
- PPE & hygiene
This one should come as no surprise. Even though vaccines are starting to be rolled out, PPE and other hygiene items will still be required in certain scenarios. Plus, most of us have developed certain hygiene habits that we’re sure to keep up. Promotional products like branded hand sanitiser and face masks will continue to be popular.
- Work from home
Although a lot of people have returned to the office, more companies will be moving to a more flexible model. With employees working in different places, however, staying connected becomes increasingly important. Promotional merch, such as wellness packs and onboarding kits, will become more popular.
- Return to the office
With employees gradually returning to the office, protection will be their top priority. Give your team everything they need to minimise risk and boost morale. Products that will keep work areas clean whilst staying productive are sure to be popular. This includes PPE essentials like face masks, but also out of the box items like UV sanitising wireless chargers.
After spending most of 2020 trapped in our houses and with overseas travel all but off the table for the foreseeable future, local and interstate travel is on the rise. With more people headed to the beach, camping and bushwalking, it makes sense that we’re also seeing a rise in popularity of outdoors related products, like beach towels and coolers.
- Australian made
Over the past year, we’ve been committed to supporting local businesses as a way to stimulate the economy and keep local jobs during the pandemic. Although not all products are produced here in Australia, there are still some really great options. All items are also decorated here before being shipped to your premises.
- Sustainability & eco friendliness
The pandemic has thrown a bit of a spanner in the works when it comes to our fight against waste, but this year we’ll still see a trend towards sustainable products. Fortunately, there is an increasing number of options available – like reusable coffee cups and other drinkware (there’s a push to replace plastic with eco friendly materials like bamboo).
If you’ve already gone wireless, we’re sure that you’ve already fallen in love with its ease and streamlined appearance. With an increasing number of smartphone manufacturers removing auxiliary ports, it’s only a matter of time before wireless is the only way to go. The days of tangled cables are numbered, and wireless charging is also becoming more popular.
- Retail co-branding
Nowadays, Australian consumers favour quality over quantity, which includes a trend towards more recognisable retail brands. Co-branding merchandise will give consumers an instant perception of value (therefore, a favourable impression of your brand). Fortunately, more and more brands are venturing into the promotional products space.
Whilst the past year has been challenging for all of us, it doesn’t mean that 2021 has to be the same – now is the time to stand out and really engage with your audience. Think about ways that you can help your customers to adjust to this new way of life and prepare for the unknown. The team at Novel Tees is known for being on top of the latest trends in the promotional industry – give us a call today if you require any suggestions or assistance.