Launching your business’s website can sometimes feel just as satisfactory as graduating from high school or passing your drivers license test. It’s most certainly a cause for celebration; however, the hard work doesn’t stop there.
If you want your website to actually make a difference, then it’s important to carry out SEO strategies even after launching your website. After all, the digital space is constantly changing, as are the needs of your customers. Through keeping your website up to date with SEO techniques, you can ensure to enjoy a number of different benefits for your business, including increased brand awareness, website traffic, and consequently, leads, sales and market share as a result.
If you’ve got a newly launched website, make sure to keep these important SEO strategies in mind:
Optimise Your Website Content
You’ve got a website, but is it SEO optimised? If it isn’t, then you’re never going to experience the full potential of your website. To optimise your website’s content, you have to make sure that you’re targeting the right keywords (which comes from conducting thorough keyword research), and producing long, value-rich content that is readable, informative and engaging. Tick all these boxes, and you’ll be producing website content that lands you in good favour of Google’s search engine crawl bots, consequently contributing towards a higher search engine results page ranking for your website. Most importantly, you’ll be dishing out quality content that visitors to your website will love to read.
Creating and refining high-quality content for your website can be difficult and time-consuming, especially when you’re having to juggle your usual day-to-day tasks alongside it. For this reason, it’s a great idea to contact professional SEO services in Perth. In this way, you will still be involved in the process, but all the hard work will be left to the experts!
Improve User Experience
It’s crucial to get your website’s content right. However, that’s not the only important aspect of your website that needs optimising. You also have to keep the user experience of your website’s visitors in mind; is your website’s layout easy to navigate? Do your web pages load fast enough? Is your website optimised for mobile use? That last point is incredibly important mind you, especially considering how many people use their mobiles to surf the net when they’re taking a break at work, travelling on public transport, waiting around, you get the idea.
Try Out PPC
Pay-per-click marketing, also known as PPC, can be incredibly effective if done right. Google Ads is the most common PPC advertising platform used by Australian businesses. One of the greatest things about Google Ads is that it’s versatile; no matter what type of budget restrictions you’re working under, you can make PPC advertising work for your business. Google Ads is a far-reaching advertising platform that only makes you pay once someone has clicked on your ads. As such, it can turn out to be a highly cost-effective solution that ties all your other SEO strategies together perfectly.