The Role of Branding in UI Design
The information and digital age that we live in, is all about glamour, brands and new ways of high-street retailers and online businesses to market themselves to potential customers. Consider it as a way they communicate, and if that is not effective, it's simply not good enough.
For any physical or online business, building a brand identity is a very important factor that can contribute to its success. But being visually unique is merely one side of the story, the other being the experience of it. Businesses and consumers interact through some form of medium and today, a large portion of it happens online through a website. Hence, a great deal of importance is placed on ui/ux design. The relevance of that online consumer experience, in addition to good branding will make all the difference.
Now that we’ve got a brief overview regarding ui and ux, it's also important to understand the relationship between user interface design and branding more deeply. Since, many users opt to shop online, our discussion will also focus on the importance of UI UX web design and the role of it in creating a brand identity that speaks! Let's go all in regarding UI UX branding.
What is Branding
Most people often consider that a brand is merely a logo, and branding is merely the use of that logo in different places across the business, but in reality it is way more than just some mark. UI UX branding is the use of multiple sets of graphic assets, illustrations, visual elements, logos, animations and any other form of pictorial representation to depict a business and or its services.
The primary purpose of branding is to be more visible and promote the business in the eyes of potential customers. Branding involves colors, fonts, and images to be used as a way to create memorable relationships with customers.
The Relationship between Branding and UI Design
Ever since the growth of technology, the significance of branding has increased further, by incorporating the new mediums and ways businesses use to interact with potential customers. As we have discussed earlier, branding allows businesses to create some form of memorable association with customers. Customer experience happens to be one of the ways on how that association can be cemented and made even more memorable for the customer to return.
In the online space, there are largely two mediums on how potential and existing customers can dynamically interact with a business - through a website or a mobile application. Today, more businesses are shifting to the online/mobile model than ever before, and visiting physical stores is slowly becoming a thing of the past. Thus, mobile app ui design is gaining rapid popularity. If we consider the user interface elements in a website or a mobile, by incorporating branding, the chances of that experience to become more vivid and exciting increases dramatically. All of these visual elements help to strengthen the relationship between the business and the customer. As visual perception is grasped more quickly than other forms of sensory inputs, like listening and or reading.
Through the user interface, a business is quickly able to personalize that customer experience that reflects brand value through every element and interaction. When a customer or website visitor, sees those visuals elements throughout a website or mobile application. It automatically establishes a connection with that individual. Lack of branding elements in a UI can make a customer feel empty and left out.
How Branding in UI Design can Boost your Business
The primary goals of any business is to get its product and or services out there, to be seen by new prospects. As well as to retain the existing customers and prevent their churn, By incorporating branding into the UI, businesses are able to create a lasting impression of their product(s), services in the minds of customers and potential website visitors.
By pursuing a brand-oriented strategy, companies can establish a unique presence of themselves in the market. This will help them to stand out from the competition and fulfil the needs of a specific target audience. Brand Identity plays an integral role in reinforcing trust with customers, through enhanced communication and delivering the right message over a period of time.
Through proper market research, the most relevant inputs can be incorporated into a UI design. When the design and user experience reflect the needs and wants of the target audience, the brand-image that is linked to the website automatically gets more traction and increases in worth.
Conclusion
A brand is the representation of a business, using multiple techniques involving marketing and human psychology. All together they are used to promote the brand to new and existing customers. Since the growth of mobile and web technologies, and the subsequent shift of the consumer-base to the online platform. Consumers are now increasingly being targeted through ui ux branding. The customer experience flow is now a fundamental area, to incorporate brand elements for memorable associations. Through branding and UI/UX design, businesses can resonate with the minds of their customers, leading to increased customer engagement and retention.
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