Dry shampoo refers to the shampoo that cleans hair and reduces hair greasing without requiring water. It is mainly available in two forms all over the world namely aerosol spray and powder. Dry shampoo works by absorbing the oil present in the hair and the scalp. It makes the hair look fresh and shiny. With the growth of the fashion industry and rising fashion consciousness among people, the sales of dry shampoo are climbing all over the world.
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Moreover, the emergence of advanced formula-based hare care solutions has made dry shampoo extremely popular among hair stylists and models. This is because the excessive usage of chemical hair stylers and conventional wet shampoo causes scalp issues and makes the hair dry and brittle, which subsequently leads to hair fall. As a result, hair stylists and individuals are increasingly preferring products such as dry shampoo that eliminate the requirement for excessive hair washing.
Gluten free, all natural, and paraben free are the most commonly used types of dry shampoo around the world. Out of these, the usage of the paraben free shampoo was found to be the highest in 2016. Moreover, the sales of these products are predicted to be rise steeply in the coming years. Based on form, the dry shampoo market is divided into powder and spray categories. Of these, the spray category registered higher growth in the market over the last few years and is predicted to record higher growth in the future years as well.
The popularity of the spray dry shampoos has increased tremendously in recent times. This is because of the ability of these products to make the hair look stylish and shiny without washing. Moreover, these products are very handy and simple to use and are thus rapidly replacing the conventional shampoos. Globally, the highest usage of dry shampoo products was observed in North America in the past. However, in the coming years, the Asia-Pacific dry shampoo market will be the most lucrative, according to the forecast of the market research firm, P&S Intelligence.
The main factors driving the advancement of the market in the APAC region are the increasing requirement of anti-hair fall and anti-dandruff dry shampoos, the rapid expansion of the cosmetics and hair care industry, the rising usage of hair care and styling products, and the swift growth of many retail channels in the region. In addition to this, the region is witnessing a drastic shift in fashion trends, which is contributing heavily toward the surge of the market in the region.
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Hence, the market will demonstrate stable growth in the coming years, primarily due to the various advantages of dry shampoo over regular shampoo and the increasing requirement of advanced hair care and styling products across the world.