The digital world is changing so fast and so our marketing trends. What marketing you were using in the past year or over a few months might not be helpful currently. Thus, we need to stay updated on our marketing strategy. It helps to survive in this competitive world. As we know, 2020 was a year that gave us a major reality check. Thus, businesses need to keep an eye on trendy digital marketing trends that can rule over so many hearts in 2021. Let us check it out in a detailed manner.
1- Video Marketing
Video Marketing has emerged as being one of the most significant marketing trends. Experts say that this market trend will be supposed to remain high in demand for the next 5-10 years. Video-formed content has emerged from being a popular way to get to know about the new products.
What Do Facts Say About It –
There are several ways to bring higher engagement with your video marketing to make your brand have huge conversions. The reason is that people do find video formed content quite compelling. Therefore, these four video marketing trends are being expected to be high in demand in the coming days. Let us check it out -
Live Video Marketing - This form of video marketing can be used for various purposes such as introducing the behind-the-scenes of the brand, life in the office, how a product is made, the interview is being shot, and so on. It is a healthier way to get connected with the audience indeed.
1:1 Video Marketing - As it is called one-on-one video, businesses/marketers would be sending their customers a personalized video to convey their message or marketing scheme instead of getting indulged in emails or phone calls.
Video SEO Marketing - Video optimization has become necessary since Youtube and Other Videos are shown in the SERPs. Here, you need to go with
Closed captions indeed
360-degree Video Content - And yes, the discussion would not be accomplished without adding 360-degree Video Content digital marketing trends. It is an outstanding way to show how your brand is doing.
2. Personalization Factor
Gone are the days when people used to get indulged with superficial or generic marketing strategies easily. Today’s customers are highly aware and they believe in marketing strategy, which goes with their everyday life. If you are one of them who want to make your brand stand out among others, Personalization is the factor you need to consider indeed. Whether it is about content, email, service, or product, everything should have this factor to rule over the world.
What Do Facts Say About It
Top-Notch Companies Used Personalized Factor In Digital Marketing and Had Huge Benefits -
Personalized emails do play a major role to enhance your profit even 3 times better. When it comes to understanding the power of personalization, nothing could be better than going with Netflix and Amazon. Apart from it, many other companies are going with this strategy.
Did you watch Cadbury’s personalized video? If not yet, then you must go ahead to check it out. They prepared that video analyzing the data like age, interest, location, and Facebook profile. Moreover, data says they got to have a 65% click-through rate along with a huge benefit of 33.6% in conversion rate. Apart from it, Starbucks and Easy jet also went with this sort of strategy and found it quite good indeed.
3. Local SEO
Covid-19 made customers stay stagnant to local brands to get products/services since they are quick to approach or access. Import and Export went on hold during a pandemic. We have to be dependable on local things and that is Local SEO cannot be ignored. Talking about Top digital Trends for 2021, Local SEO cannot be ignored at all. Google is quite passionate about encouraging Local SEO Algorithms. It keeps updating it. If you are one of them running a local business, you need to follow this algorithm to take your business to the next level.
Studies do also say that local SEO is quite helpful to bring more business to you in comparison with broad SEO. It connects you with local buyers in a great manner. Customers always want to buy or have service from the local businesses since they could easily get connected with them. Moreover, they do find it more comfortable instead of ordering from somewhere else since we most of the time do keep making the decision being emotionally driven.
Benefits Of Being On Google My Business -
Get yourself verified by Google by signing up for Google My Business.
It will enhance your Google SERPS rank
Facility to add more information about business
Add the name of the city and top keywords to get found easily by searchers
4. Approaching The AT-Home Customers
Pandemic made businesses realize that they have to approach the customer to understand their needs and requirements. Since almost the entire world is stuck, companies need to entertain their customers by organizing live events and doing other stuff so that even at-home customers would not find themselves left out.
Businesses require understanding that they must keep their customers engaged, informed, and entertained. Therefore, approaching the at-home customers also needs to be counted as one of the top digital marketing trends for 2021.
Since most people are at home, the ratio of being in front of the TV, Mobile, and computer has increased. People are trying to make their life normal by taking part in various activities, events, parties by being online. Moreover, companies need to focus on creating wonderful events so that people from all around the world could take part in the event and can enjoy it without being left out.
Understanding this digital marketing trend, Swiss Shoe Brand organized a live event on YouTube to have a new sneaker launch and it went quite well.
So, what are you waiting for? Do chuck the old ways of digital marketing. Consider these potential digital marketing trends to make your brand highly approachable among the customers.