Artificial Intelligence has transformed marketing strategies and customer interaction. The coronavirus pandemic has further pushed digital marketing to adopt AI in offering personalized experiences to consumers. With numerous shifts happening in almost every sphere, digital marketing provides a safe resort for brands and marketers in the ‘new normal’.
The world is still adjusting to new ways of life. As we move into 2021, this is our take on how AI will continue to offer digital solutions for business marketing and continue to influence the brands’ fight for organic growth.
Brands have been using chatbots since some time now to answer customer queries and also to drive sales. They are a perfect way to give a human feel to communications 24*7. Chatbots are also essential to capture the interest of consumers by providing appropriate and relevant responses. 2021 is going to witness sophisticated chatbots that will further this experience. Brands have already started taking note of it and are investing heavily in them.
AI-backed virtual assistance is very popular, and we all know that. But when it comes to convenience, nothing beats voice search. It is comfortable, fast and on-the-go. 2021 will be dominated by modified SEO and content marketing strategies that will be aligned with voice search.
Augmented Reality and Virtual Reality
Using augmented and virtual reality can give brands an edge like no other. When the return of full-fledged social activities remains in doubt, augmented reality can provide customers with the real-life shopping experience. Fashion brands, interior designing brands, etc. are already stepping into this arena to give customers a virtual experience in trying out products from the comfort of their home.
Marketing products just became smarter for brands with programmed advertising. It gives brands the freedom to buy an ad in real-time position. It also allows brand owners to place the ads with a live target audience. Thus brands can now market their products intelligently with wise investments.
If you are looking for a place that will use these latest AI advantages to market your online business, then #ARM Worldwide is your answer. This agency offers fresh insights to PR, social media marketing, media planning and buying. #ARM Worldwide is best known for their path-breaking work on e-commerce marketing, digital solutions for small businesses, conversion rate optimization. They are indeed the one-stop solution for all things digital.